Social Media, PR

19 hours ago

Dubai, Dubai, United Arab Emirates Blaura Wellness and Fitness Center LLC Full time

Job description:

Position OverviewThe Social Media, Marketing & PR Manager will be the creative voice and visual storyteller of Blaura. This role combines brand communication, digital strategy, and public relations , ensuring Blaura's presence across social media and partnerships reflects its refined identity and purpose.

The ideal candidate has a strong aesthetic sense, a natural understanding of trends, and the confidence to represent the brand authentically both online and offline.

Key Responsibilities

  • Plan, create, and manage content across all Blaura social media platforms (Instagram, TikTok, Facebook, and others).
  • Develop and execute marketing strategies that align with Blaura's identity and goals.
  • Build and maintain relationships with media, influencers, and brand partners.
  • Act as a public-facing representative for Blaura when needed , attending events, coordinating collaborations, or appearing in media content.
  • Oversee photoshoots and video content production with a keen eye for detail, lighting, and brand alignment.
  • Identify and integrate current trends that fit Blaura's tone and audience.
  • Write engaging captions, newsletters, and campaign messages with clarity and emotional connection.
  • Manage PR activities , including press releases, media coverage, and event communications.
  • Collaborate with other departments to highlight their services through creative storytelling.
  • Track engagement and performance metrics to continually refine strategies and ensure measurable growth.

Requirements

  • Bachelor's degree in Marketing, Communications, or Public Relations.
  • Minimum 4–6 years of experience in social media management, PR, or brand marketing (wellness, hospitality, or lifestyle industry preferred).
  • Strong understanding of digital trends, audience behavior, and visual storytelling.
  • Excellent communication and networking skills; confident in outreach and relationship building.
  • Comfortable appearing on camera when representing the brand or hosting digital content.
  • Experience managing collaborations, influencer relations, and PR events.
  • Proficient in content planning tools, analytics, and creative direction.
  • Creative mindset with strong organizational and multitasking ability.
  • Fluent in English (Arabic or Farsi is an advantage).

Core Competencies

  • Aesthetic eye with a sense of current trends.
  • Charismatic communicator with natural brand presence.
  • Strategic thinker who understands emotional storytelling.
  • Professional, confident, and adaptable across digital and real-world platforms.
  • Passionate about wellness, lifestyle, and community connection.

Compensation & Environment

  • Competitive salary and benefits as per UAE labor law.
  • Creative, supportive, and wellness-driven work culture.
  • Opportunity to build Blaura's brand voice and visual identity from the ground up.
  • Work environment that values innovation, collaboration, and authenticity.

Note: Women Job Only

Job Type: Full-time

Job Type: Full-time

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