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Head of Product Marketing

1 hour ago

Dubai, Dubai, United Arab Emirates SmartChoice International GCC Full time

Head of Product Marketing (AI Media & Social Growth)

My client are a bold, fast-moving
AI media technology company
with global ambitions—and we're building the team to match.

The Role

They are looking for a Head of Product Marketing to build our entire product marketing function from the ground up. This is a senior leadership role for someone who lives at the intersection of AI technology, product strategy, and high-velocity social media growth—especially TikTok.

You'll work directly with the CEO and product teams to define our narrative, scale the community, and position the AI products as category leaders across the region and beyond.

What You'll Do

  • Own product marketing across all AI products, including Magic Maker.
  • Define positioning, messaging, value propositions, and go-to-market strategy.
  • Build launch playbooks for new features, AI models, and platforms.
  • Turn complex AI capabilities into clear, compelling stories users understand instantly.
  • Lead strategy and execution across TikTok, Instagram, LinkedIn, and YouTube.
  • Create viral, community-driven formats that drive awareness, adoption, and retention.
  • Track user behavior, content performance, and conversion funnels.

The ideal candidate will have:

  • Proven experience leading product marketing in tech, AI, SaaS, digital media, or creative startups.
  • Deep expertise in
    TikTok growth
    —algorithms, hooks, trends, retention mechanics.
  • Strong storytelling skills across all major social platforms.
  • A fast-moving, experimental mindset with a bias toward action.
  • Experience building and leading teams in high-growth environments.
  • Comfort working directly with founders and product teams.
  • Bonus:
    hands-on experience with generative AI tools (e.g., MidJourney, Runway, custom models).