Regional Sales Manager

The Sales Manager is responsible for implementing and driving sales plans for key accounts (C4, Spinneys, Lulu, Coops, Nesto, Al Maya, TCS, GMG & others). This includes setting and achieving monthly sales targets, managing sales performance, and ensuring the efficient routing of assignments. The role involves fostering strong customer relationships, driving sales growth, and collaborating with internal teams to ensure smooth operations and customer satisfaction. KAM is also responsible for account HO operations & BDA negotiations.

Responsibilities
D
riving Sales Team Performance:

• Monitor and evaluate the sales performance of assigned region/accounts, ensuring that targets are being met.
• Identify areas of improvement and implement corrective actions to enhance sales and market share.
• Ensuring that sales volume, sales promotions plan, implementation, innovation listing, distribution, displays, and shelf space (facings) objectives are met.
• Forecasting and controlling budgets to ensure win-win business deals and minimizing losses.
• Prepare phasing sales history and allocate the right selling range with the right delivery to the right outlets considering weight, location & consumers criteria.

Sales Strategies & Market Trends

• Regularly communicate with the sales team to update them on sales progress, market trends, and competitive activities in the region.
• Ensure all required sales, activity, and settlement reports are prepared accurately and on time.
• Implement and follow up on the company's promotional campaigns within the region to ensure successful execution.
• Monitor market trends and competitors' marketing activities, providing insights to enhance competitiveness and inform strategy.
• Develop and implement effective sales strategies to meet and exceed sales targets, quotas, and key performance indicators (KPIs).
• Ensure that products are prominently displayed within stores and that MSL SKUs are effectively distributed.

Stock Levels & Logistics Management

• Ensure that adequate stock levels are maintained across all key accounts, preventing stockouts or overstock situations.
• Work closely with the demand team to ensure availability of safety stock and avoid any disruptions in supply.
• Coordinate with the logistics team to ensure the timely and efficient delivery of orders to all customers.

Cost Control & Financial Management

• Control market damage, product expirations, and returns through effective stock rotation and placement.
• Ensure effective management of warehouse stock aging to avoid product wastage.
• Rationalize sales costs, optimizing routes and transportation expenses to maintain profitability.
• Oversee the collection process according to company financial and sales policies, ensuring compliance with credit policies.

Customers Relationship Management

• Develop and maintain Joint Business Plans (JBPs) with key accounts to drive sales and profitability.
• Dealing with assigned customers to apply the agreed annual KAM agreements utilizing the upcoming events. Building and maintaining a great relationship with store level managers.
• Handle customer complaints and resolve issues to ensure complete satisfaction.
• Understand the unique needs of each client, offering tailored solutions and products to meet those needs.
• Prepare phasing sales history and allocate the right selling range with the right delivery to the right outlets considering weight, location & consumers criteria.

Qualifications, Experience & Skills

• Bachelor's degree in business administration, supply chain management, or a related field.
• Fluent in English and Arabic or Hindi
• Minimum 7 years of experience in FMCG company, out of which 3 years at a same post.
• Proven experience managing key accounts.
• Must Maintain a valid drive license.