Social Media Strategist

2 weeks ago


Dubai, Dubai, United Arab Emirates Genius HRTech Limited Full time 80,000 - 120,000 per year

One of the esteemed organization as a gaming retailers in the Middle East looking for a
creative Social Media Strategist & Content Creator,
who has strong expertise in social media & content creation. If you're fluent in Arabic and English, thrive on trends, and can turn ideas into viral short-form content, this role is for you.

You'll be the driving force behind our digital storytelling—creating platform-specific content that connects deeply with gaming, tech, and meme-loving audiences across multiple countries.

Content Creation & Management

  • Develop, shoot, and edit engaging short-form video content for
    Instagram, TikTok, and Snapchat
    focused on product highlights and brand moments.
  • Build content that aligns with
    gaming and meme culture
    to drive reach and virality.
  • Stay ahead of platform trends and algorithm updates to keep engagement high.

Regional Content Production

  • Create
    localized content
    for audiences across six Middle Eastern markets.
  • Manage production with minimal external agency support and within defined budgets.

Engagement

  • Interact with followers, respond to comments, and nurture an active online community.
  • Track emerging trends and integrate them into your content plan.

Analytics & Optimization

  • Monitor content performance and refine strategies based on insights and engagement data.

Qualifications

  • Bachelor's degree in Marketing, Communications, Digital Media, or related field.
  • 3+ years
    of experience in content creation, with a proven record of
    viral or high-performing campaigns
    .
  • Experience crafting content that resonates with
    gaming and meme-driven audiences
    .
  • Proven success producing content across
    diverse international markets
    .
  • Fluent in Arabic and English
    (spoken and written).
  • Video editing tools:
    CapCut, Adobe Premiere Pro, Final Cut Pro
    .
  • Design tools:
    Photoshop, Canva
    .
  • Understanding of
    SEO, social algorithms
    , and content optimization.
  • Exceptional storytelling, creativity, and ability to perform
    on-camera
    .


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