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Personal Brand Strategist
2 weeks ago
About the Role:
We are seeking a highly skilled Personal Brand Strategist to join our Dubai office. This role will be responsible for maintaining and elevating the personal brand of our founder/leadership, ensuring it is consistently impactful across all verticals: automotive, car rental, real estate, and tech.
The strategist will oversee the personal brand's digital presence, develop a strong storytelling framework, and ensure content aligns with both business goals and audience engagement. The ideal candidate is a creative thinker with a proven track record in personal branding, social media strategy, and multi-vertical content positioning.
Key Responsibilities:
Brand Positioning & Strategy
- Define, refine, and upscale the personal brand strategy across all verticals.
- Ensure consistent tone, voice, and brand presence across all platforms (LinkedIn, Instagram, YouTube, TikTok, etc.).
- Build a clear positioning framework that connects personal brand values to business goals.
Content Development & Management
- Create and manage content calendars for short-form, long-form, and thought-leadership pieces.
- Craft engaging narratives that resonate with diverse audiences in automotive, real estate, tech, and mobility.
- Coordinate with video editors, graphic designers, and copywriters to produce high-quality multimedia content.
Social Media Growth & Engagement
- Drive audience growth, engagement, and influence across digital platforms.
- Monitor analytics and optimize performance of personal brand content.
- Identify emerging trends and leverage them to maintain relevance and authority.
Collaboration & Leadership
- Work closely with cross-functional teams (marketing, sales, design) to align personal brand strategy with organizational campaigns.
- Act as a consultant to senior leadership on personal brand visibility opportunities (events, podcasts, speaking engagements).
- Manage agency or freelancer collaborations when required.
Requirements
- Proven experience years) in content strategy, personal branding, or digital marketing, preferably across multiple industries.
- Strong understanding of social media platforms, audience psychology, and storytelling frameworks.
- Demonstrated success in building or scaling personal brands (CEO, influencers, thought leaders).
- Excellent communication, copywriting, and project management skills.
- Ability to work in a fast-paced, multi-vertical environment and adapt quickly to changing priorities.
- Creative mindset with a data-driven approach to content performance
Job Type: Full-time
Application Question(s):
- Do you have experience managing or building a personal brand for a CEO, founder, or thought leader? Please provide an example.
- How many years of experience do you have in content strategy, digital marketing, or personal branding?
- What is your notice period / availability?
- What are your salary expectations?
- Are you currently from Eastern Europe?
