F&B Content Creator
2 weeks ago
Responsibilities
- Plan, shoot, and edit high-quality visual and written content for multiple F&B brands, including photos, videos, and short-form storytelling
- Develop and manage monthly content calendars aligned with brand campaigns, launches, and events
- Capture authentic moments that reflect each brand's story, values, and experience — from kitchen to community
- Write engaging captions, brand copy, and creative narratives that convey each concept's tone of voice
- Collaborate with marketing, design, and operations teams to align creative direction with overall brand strategy
- Ensure brand consistency across all digital channels, including Instagram, TikTok, YouTube, and websites
- Produce behind-the-scenes content, chef highlights, and product spotlights to humanize the brand experience
- Brainstorm and execute creative campaign ideas for seasonal activations, events, and new openings
- Stay updated on UAE's F&B scene, emerging trends, and social media formats to maintain a modern, relevant approach
- Coordinate with photographers, videographers, and influencers when external support is required
- Monitor and analyze content performance, adjusting strategy to improve engagement and reach
- Manage post-production processes, ensuring all visuals meet brand standards and technical requirements
- Maintain an organized content library, managing digital assets and archives efficiently
- Attend outlet openings, tastings, and events to capture real-time visual storytelling opportunities
Skills & Qualifications
- 2–4 years of experience in F&B content creation (experience with UAE brands is a strong advantage)
- Excellent photography and videography skills with a focus on food and lifestyle aesthetics
- Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) or similar editing tools
- Strong storytelling and copywriting skills in English (Arabic is a plus)
- Deep understanding of social media trends, particularly in the UAE F&B space
- Creative eye for composition, lighting, and visual mood
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