Assistant Marketing Manager

2 days ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Careers at Marriott Full time
Key Responsibilities: Marketing Strategy & Planning
  • Assist in developing annual marketing plans and promotional calendars.
  • Support brand positioning by ensuring all marketing activities align with hotel and brand guidelines.
  • Conduct market research to identify trends, competitor activities, and growth opportunities.
Digital Marketing
  • Manage and update the hotel's website content, offers, and landing pages.
  • Coordinate SEO/SEM, Google Ads, and digital campaigns with agencies or internal teams.
  • Oversee email marketing newsletters, guest engagement campaigns, and database segmentation.
  • Monitor online presence across booking platforms, brand portals, and social channels.
Social Media & Content Creation
  • Plan and manage social media content calendars.
  • Create or coordinate high-quality photos, videos, and written content for social platforms.
  • Track engagement, impressions, and social KPIs to optimize performance.
  • Work with influencers, creators, and photographers to enhance brand reach.
Brand & Public Relations
  • Ensure consistency in all hotel marketing materials, signage, brochures, and collateral.
  • Support PR initiatives, press releases, and media hosting.
  • Assist in organizing hotel events, photo shoots, and community relations activities.
Campaigns & Promotions
  • Coordinate marketing campaigns for rooms, restaurants, spa, and events.
  • Support partnerships with local businesses, tourism boards, and corporate clients.
  • Track campaign performance and provide monthly reports and insights.
Collaboration & Administration
  • Work closely with Sales, F&B, Revenue, and Operations to align marketing activities.
  • Manage budgets, invoices, and vendor documentation.
  • Maintain marketing assets, photo libraries, and digital archives.
Qualifications & Skills:
  • Bachelor's degree in Marketing, Communications, Hospitality, or related field.
  • 2–4 years of experience in marketing, ideally in hospitality or lifestyle brands.
  • Strong understanding of digital marketing, analytics, and social media trends.
  • Experience with Canva, Adobe Creative Suite, or similar design tools.
  • Excellent communication, writing, and creative thinking skills.
  • Strong organizational skills and the ability to manage multiple projects.

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