Head of Product

Kea is a pioneering crypto-friendly neobank focused on financial innovation and inclusivity. We are quickly expanding and seeking a proactive
Head of Product.

Position:

Head of Product

Reporting to:
CEO and CTO

Location:
Dubai, United Arab Emirates / Baltics / Cyprus / Remote

Role Requirements and expectations from Head of Product

Industry & Domain Experience

● Extensive experience in retail banking product leadership, including strategic planning, product development, and market positioning for both consumer and business banking channels.

● Significant track record in crypto neo banking, building products that bridge traditional finance and digital asset ecosystems (e.g., crypto-backed cards, fiat ramps, lending, B2B/B2C platforms, OTC trading).

● Proven ability in B2B crypto solutions, delivering value to institutional and business end clients via innovative digital banking products and services.

Business and Strategic Expertise

● Demonstrated skill in developing a comprehensive product strategy that aligns with the bank's vision and delivers measurable business value, revenue growth, product-market fit, and competitive traction in both crypto and retail segments.

● Ability to build and manage cross-functional teams, drive product roadmaps, define feature priorities, and execute rapid go-to-market cycles based on client/user feedback and business goals.

● Expertise in market, competitor, and regulation analysis and the ability to iterate products for evolving compliance and business needs.

● Track record partnering directly with C-level stakeholders (CEO, CTO, COO, CCO, Finance, Sales) to drive strategic outcomes and profitability.

● Comprehensive market and audience analysis, including psychological characteristics, personal preferences, and user expectations to inform product decisions.

● Collection and processing of feedback from end users and stakeholders (project shareholders) to continuously improve product offerings.

● Development and articulation of clear product goals, making them explicit and measurable across the organization.

● Product strategy development in collaboration with C-levels and stakeholders, adapting scope based on evolving stakeholder needs.

Technical Proficiency & Collaboration

● Clear understanding of Web2/Web3 applications architecture and industry standards (e.g. Java-based backends, React frontends, Kafka messaging, PostgreSQL databases); ability to translate client requirements into technical specifications and collaborate with engineering for agile delivery of banking/crypto products.

● Comfortable working with technical leadership (CTO, engineering teams), translating strategic business requirements into detailed product roadmaps and features.

● Familiarity with blockchain protocols, web3 infrastructure, smart contracts (not mandatory to code), and crypto industry security and scalability best practices.

● Integration of cross-functional teams including designers, developers, analysts, maintaining close and effective interaction between all team members.

● Formation and management of product backlog with clear task distribution for development team members.

● Clear explanation and transparency of product backlog to ensure alignment across teams.

● Prioritization of user stories, defects, and technical debt based on business value and strategic importance.

● Task assignment and version release control, ensuring timely delivery of product features.

● Participation in product demonstrations to stakeholders and leadership teams.

Regulatory & Compliance Alignment

● Advanced awareness of cryptocurrency and digital banking regulation, risk, and compliance, especially across cross-border payments, AML, onboarding, and data protection, partnering closely with CCO.

● Ability to integrate regulatory requirements into product design and user journey, ensuring a secure and legally compliant banking platform.

Documentation & Communication

● Development of technical documentation including user stories, user guides, product vision documents, and specifications to support product development teams. This includes responsibility for delegation to Business Analysts when available.

● Creation of roadmaps for the marketing department to attract, retain, and re-engage product users.

Product Lifecycle Management

● Complete and continuous control of product development from ideation through presentation to stakeholders/C-levels.

● Team motivation (both material and non-material) to maintain high performance and engagement.

Expectations for Impact

● Build and execute a successful business strategy for the KEA product line, targeting rapid user growth, institutional partnerships, and profitability in both retail and B2B crypto verticals.

● Position KEA as a market leader among crypto neo banks with differentiated offerings and best-in-class customer experiences.

● Foster an environment of agile product development, continuous innovation, and measurable business outcomes by integrating stakeholder feedback, regulatory change, and emerging market trends.