Lead Generation Specialist

1 week ago

Dubai, Dubai, United Arab Emirates Steady Solutions Dubai Full time 90,000 - 120,000 per year

Lead Generation Specialist —
Google, TikTok & Meta Ads + Go High Level
(Dubai)

Location:
Dubai, UAE (on-site or hybrid)

Languages:
Advanced English (Spanish is a plus)

Function:
Performance Marketing / Demand Generation

Role Overview

We're hiring a data-driven
Lead Generation Specialist
to own performance across
Google Ads
,
TikTok Ads
and
Meta Ads
, tightly integrated with
Go High Level (GHL)
for CRM, automation and attribution. You'll build, optimize and scale campaigns, convert insights into action, and deliver qualified pipeline with clear ROI.

What you'll do

  • Own the full funnel
    across Google/TikTok/Meta: strategy, build, launch, optimization and scaling.
  • Google Ads
    : Search, Performance Max, YouTube, Display & Remarketing; account structure (brand/non-brand), keyword & negatives, RSA best practices, audience layering.
  • Measurement & attribution
    :
    GA4
    +
    GTM
    (events),
    GHL
    forms/pipelines, enhanced conversions,
    offline conversion import/CRM
    (MQL→SQL), clean
    UTM
    taxonomy.
  • GHL automations
    : build
    workflows
    , triggers,
    nurture sequences
    (email/SMS/WhatsApp), calendars, lead scoring, task routing to Sales; webhooks/Zapier.
  • Bidding & budgets
    : tCPA/tROAS, learning-phase management, pacing and reallocation to hit
    CPL/CAC
    and maximize
    ROAS/LTV
    .
  • Creative & testing
    : run learning agendas and A/B tests (ads, formats, landings, audiences); iterate fast with Content/Design.
  • Reporting
    : weekly/monthly dashboards (CTR, CPC, CPA/CPL, CVR, ROAS, LTV proxy) and next-step actions.
  • Track
    sales handoff
    quality and shorten time-to-first-contact via GHL call/text workflows and pipelines.

What you'll bring

  • 3+ years
    running
    Google + Meta + TikTok
    with
    documented results
    (attach 2–3 brief case snapshots).
  • Hands-on experience with
    Go High Level (GHL)
    : pipelines, automations, lead scoring, calendars, two-way SMS/WhatsApp, call tracking, reporting.
  • Strong
    GA4/GTM
    tracking and CRM integrations (offline conversions).
  • Advanced Sheets/Excel (pivots, lookups, cohort analysis) and data-driven decision-making.
  • Lead gen and/or e-commerce growth experience; funnel thinking and margin discipline.
  • Based in Dubai
    (work authorization required).
  • Fluent English;
    Spanish
    is a plus.

Nice to have

  • Certifications:
    Google Ads
    ,
    Meta Blueprint
    .
  • LinkedIn Ads / programmatic experience.
  • Basic email/marketing automation beyond GHL (HubSpot/Salesforce exposure a plus).

What we offer

  • Ownership of performance with room to
    scale budgets
    .
  • Fast, collaborative environment with creative resources.
  • Competitive package aligned with experience and results.

How to apply:

Apply via LinkedIn and attach your CV +
two case studies
(objective, channels, budget band, KPIs, key learnings).

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