SEO and Digital Marketing Specialist

1 week ago

Dubai, Dubai, United Arab Emirates Saphire Marketing Consultancy Full time

About the Role

We are looking for a data-driven SEO & Digital Marketing Specialist to plan, execute, and optimize our online marketing campaigns across search, social, and other digital channels. The ideal candidate has strong technical SEO knowledge, hands-on experience with performance campaigns, and a creative mindset to grow traffic, leads, and conversions.

Key Responsibilities :

  1. SEO (On-Page, Off-Page & Technical)

  2. Conduct keyword research and create SEO content strategies aligned with business goals.

  3. Optimize website content, meta tags, headings, internal linking, and URL structures.
  4. Regularly perform technical SEO audits (site speed, crawl errors, indexation, XML sitemaps, , mobile-friendliness, Core Web Vitals, etc.).
  5. Implement and manage off-page SEO (backlink strategy, outreach, local listings, directories).
  6. Optimize for local SEO (Google Business Profile, local citations, NAP consistency, reviews management).

  7. Track rankings and organic performance using tools such as Google Search Console, Google Analytics, and SEO platforms (e.g., Semrush, Ahrefs, Moz).

  8. Performance & Paid Media

  9. Plan, set up, and optimize Google Ads campaigns (Search, Display, Performance Max, etc.).

  10. Assist with or manage paid social media campaigns (Meta Ads, TikTok Ads, LinkedIn Ads, etc.).
  11. Monitor CPC, CTR, conversion rate, cost per lead, and ROAS, and recommend optimization actions.

  12. Run A/B tests on ad creatives, landing pages, and audiences.

  13. Content & Social Media Support

  14. Collaborate with content and design teams to brief and optimize SEO-friendly blog articles, landing pages, and website copy.

  15. Provide SEO guidelines for social media captions, video descriptions, and campaign creatives.

  16. Suggest content topics based on keyword and competitor research.

  17. Analytics & Reporting

  18. Set up and manage tracking via Google Analytics (GA4), Google Tag Manager, and conversion events.

  19. Create regular performance reports on traffic, rankings, leads, and campaign results, with clear insights and action points.

  20. Analyze competitor performance and market trends to identify new opportunities.

  21. Strategy & Collaboration

  22. Contribute to overall digital marketing strategy (SEO, PPC, social, email, funnels).

  23. Work closely with design, development, and sales teams to ensure alignment between traffic, user experience, and conversion goals.
  24. Stay up to date with SEO algorithm updates, digital marketing trends, and best practices.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, IT, or a related field (or equivalent experience).
  • 2–4 years of hands-on experience in SEO and digital marketing (agency or in-house).
  • Strong knowledge of:
  • On-page, technical, and off-page SEO
  • Google Search Console & Google Analytics (GA4)
  • At least one major SEO tool (Semrush, Ahrefs, Moz, etc.)
  • Google Ads campaign setup and optimization
  • Solid understanding of CPC campaigns, funnels, and lead generation.
  • Basic understanding of HTML/CSS and how websites are structured (for SEO implementation).
  • Strong analytical skills and ability to turn data into actionable insights.
  • Excellent written and verbal communication skills in English.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred / Nice-to-Have

  • Experience working in a digital marketing agency.
  • Knowledge of Meta Ads Manager and other paid social platforms.
  • Experience with WordPress, Shopify, or other CMS platforms.
  • Basic design skills using Canva, Figma, or Adobe tools.
  • Experience with email marketing platforms (Mailchimp, Klaviyo, etc.).

Job Type: Full-time

Pay: AED4, AED8,000.00 per month

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