Head of Sales

About The Sun Secret Collection

The Sun Secret Collection is a luxury travel and real estate company specialising in high-end

holiday rentals: private villas, chalets, estates, and exclusive real estate investments. We

operate globally and work with an elite clientele, delivering bespoke stays, long-term rentals,

and curated investment opportunities.

Role Overview

We are looking for a Head of Sales to lead our international B2C sales function and

accelerate growth across our core markets.

You will be responsible for driving revenue, improving conversion, and ensuring consistent

delivery of sales targets. The role combines strategy and hands-on execution: you will shape

the sales approach, manage a distributed team, build strong client relationships, and work

closely with marketing and partnerships to grow our pipeline of U/HNW private clients.

This position is ideal for a strategic, data-driven leader who understands the luxury segment

and can translate market insights into clear actions and measurable results.

Key Responsibilities

Sales Strategy & Client Acquisition

• Development and Implement sales strategy, matrix, and funnel to achieve revenue,

margin, and KPI targets.

• Identify, attract, and develop new and key B2C clients in priority markets.

• Reactivate and grow business from existing and inactive clients with personalised

offers and account plans.

• Proactively develop new opportunities, collaborations, and sales channels (referrals,

partnerships, intermediaries).

• Generate qualified leads and secure high-value bookings, ensuring a smooth client

journey from enquiry to closing.

• Ensure high levels of client satisfaction and retention through consistent

communication and service quality.

Team Management & Development

• Lead the day-to-day work of the Sales and Back Office teams, ensuring delivery

against plans and targets.

• Run regular pipeline and performance meetings, review deals, and set clear priorities.

• Maintain high standards of client communication, response time, and service.

• Train and support new team members on CRM usage, scripts, sales processes, and

best practices.

• Foster a culture of motivation, collaboration, and continuous professional growth.

Marketing & Market Intelligence

• Coordinate strategic marketing initiatives and joint campaigns to strengthen brand

positioning.

• Monitor competitors and market activity to identify visibility opportunities and trends.

• Provide structured feedback on marketing materials, brand presentation, and partner

campaigns.

• Ensure alignment between partnership strategy, sales focus, and brand

communication.

• Support the development of co-branded materials, collaborations, and event-based

visibility projects.

Sales & Marketing Alignment

• Align sales priorities with ongoing marketing campaigns and content plans.

• Select properties and products for promotion based on seasonality, budget, and

legal/contractual constraints.

• Oversee the quality of visual and textual representation of products on sales platforms

and channels.

• Ensure effective daily communication and information flow between Sales, Marketing

and Back Office.

• Track the performance of marketing activities in terms of lead generation, pipeline

quality, and sales conversion.

About You

Experience and Qualifications

• Bachelor's degree in Business, Hospitality, Marketing or a related discipline

(Master's degree preferred).

• 8–10 years of progressive sales experience in luxury hospitality, travel representation,

or lifestyle brands at management level.

• Proven background in B2C client acquisition, retention, and relationship management,

ideally with U/HNW clients.

• Strong understanding of luxury market dynamics, cultural nuances, client

expectations, and service excellence standards.

Skills and Mindset

• Outstanding interpersonal and presentation skills; confident engaging U/HNW

audiences.

• Strategic and analytical thinker, comfortable working with KPIs, CRM data, and

performance reports.

• Entrepreneurial mindset, with the agility to work in a fast-paced, relationship-driven

environment.

• Strong organisational skills and the ability to manage multiple markets and priorities

simultaneously.

• Fluency in English is required; additional languages are a strong advantage.

What We Offer

At The Sun Secret Collection, we focus on delivering exceptional service and unforgettable

living experiences for our clients. As Head of Sales, you will play a central role in shaping

the future of our global luxury travel business.

We offer:

• Competitive monthly salary with performance-based bonuses.

• Full coverage of agreed business expenses.

• Opportunity to lead and scale an international sales organisation.

• Clear prospects for professional growth and expanded responsibility as the company

develops.

If you have a strong track record in luxury B2C sales and are ready to lead a global team in a

high-growth environment, we would be pleased to review your application.