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Marketing Executive

2 weeks ago

Fujairah, United Arab Emirates FUJAIRAH AIR NAVIGATION SERVICES Full time

Fujairah Air Navigation Services (FANS) is seeking a dynamic and results-driven **Marketing Executive with 2-5 years of International experience.**

**Key Responsibilities**
- **Marketing Campaign Development**:

- Develop and implement targeted marketing campaigns to promote FAS’s aviation training courses, ensuring alignment with the company’s brand strategy.
- **Brand Promotion**:
Enhance FAS's brand image through creative promotion strategies, including digital media, social media channels, events, and industry partnerships.
- **Digital Marketing Management**:
Manage FAS’s online presence, including website updates, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media engagement to drive traffic to the training programs.
- **Lead Generation & Enrollment Growth**:

- **Content Creation**:
Create engaging content (blogs, social media posts, newsletters, brochures, etc.) that highlights the benefits and career opportunities of FAS training programs.
- **Market Research**:
Conduct market analysis to identify trends, audience needs, and competitor strategies to optimize marketing initiatives and drive course enrollments.
- **Event Management & Outreach**:
Organize promotional events, open days, webinars, and trade shows to showcase FAS’s training programs to prospective students, professionals, and industry stakeholders.
- **Partnerships & Networking**:
Collaborate with aviation schools, colleges, and related organizations to establish partnerships for student outreach and training course promotion.
- **Performance Analysis & Reporting**:
Track and analyze marketing campaign performance using data analytics tools. Prepare regular reports on campaign effectiveness, course enrollments, and ROI for the marketing team.

**Qualifications & Experience**
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 2-3 years of experience in marketing, preferably in education or aviation services.
- Proven experience in digital marketing (SEO, SEM, PPC, social media marketing).
- Strong understanding of branding and promotional strategies.
- Experience in content creation and marketing campaign management.
- Excellent written and verbal communication skills.
- Knowledge or passion for the aviation industry is an added advantage.

**Skills & Competencies**
- Creative and innovative approach to marketing.
- Strong analytical and project management skills.
- Ability to multitask and work effectively under tight deadlines.
- Team player with excellent interpersonal skills.
- Highly organized with attention to detail.
- International marketing experience.

**Why Join FANS?**
- Be part of a leading aviation services provider in the UAE.
- Contribute to promoting high-quality aviation training and shaping the next generation of aviation professionals.
- Opportunity to work in a dynamic and growing industry with room for professional development.

Pay: AED111.00 - AED222.00 per hour

Expected hours: 48 per week