Personal Brand Strategist

2 weeks ago

Dubai International City, United Arab Emirates Milele Full time

**About the Role**:
We are seeking a highly skilled **Personal Brand Strategist** to join our Dubai office. This role will be responsible for **maintaining and elevating the personal brand of our founder/leadership**, ensuring it is consistently impactful across all verticals**:automotive, car rental, real estate, and tech**.

**Key Responsibilities**:
**Brand Positioning & Strategy**
- Define, refine, and upscale the personal brand strategy across all verticals.
- Ensure consistent tone, voice, and brand presence across all platforms (LinkedIn, Instagram, YouTube, TikTok, etc.).
- Build a clear positioning framework that connects personal brand values to business goals.

**Content Development & Management**
- Create and manage content calendars for short-form, long-form, and thought-leadership pieces.
- Craft engaging narratives that resonate with diverse audiences in automotive, real estate, tech, and mobility.
- Coordinate with video editors, graphic designers, and copywriters to produce high-quality multimedia content.

**Social Media Growth & Engagement**
- Drive audience growth, engagement, and influence across digital platforms.
- Monitor analytics and optimize performance of personal brand content.
- Identify emerging trends and leverage them to maintain relevance and authority.

**Collaboration & Leadership**
- Work closely with cross-functional teams (marketing, sales, design) to align personal brand strategy with organizational campaigns.
- Act as a consultant to senior leadership on personal brand visibility opportunities (events, podcasts, speaking engagements).
- Manage agency or freelancer collaborations when required.

**Requirements**:

- Proven experience (2 - 3 years) in **content strategy, personal branding, or digital marketing**, preferably across multiple industries.
- Strong understanding of **social media platforms, audience psychology, and storytelling frameworks**.
- Demonstrated success in **building or scaling personal brands** (CEO, influencers, thought leaders).
- Excellent communication, copywriting, and project management skills.
- Ability to work in a **fast-paced, multi-vertical environment** and adapt quickly to changing priorities.
- Creative mindset with a data-driven approach to content performance

Application Question(s):

- Do you have experience managing or building a personal brand for a CEO, founder, or thought leader? Please provide an example.
- How many years of experience do you have in content strategy, digital marketing, or personal branding?
- What is your notice period / availability?
- What are your salary expectations?

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