CRM Manager

4 days ago

Dubai, United Arab Emirates Brands For Less L.L.C. Full time

**Company Overview**

BFL Group is one of the world’s leading off-price retailer of fashion and homeware. With headquarters based in United Arab Emirates, we serve over markets across the region and in Europe.

Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite - all at up to 80% off the original retail price for fashion designer brands. Our unique “Treasure Hunt” model ensures there is always something new to explore, desire and discover within our stores. Our customers walk out with new items every time they visit any of our stores.

**Role Purpose**

The CRM Manager will lead the overall customer retention and loyalty program for both online and offline customers. He/she will work closely with the Retail, E-commerce, Paid Marketing, and Product Development team.

**Key Responsibilities**
- Work on improving and evolving our brand's overall retention strategy by formulating strategic campaigns with clear KPIs
- Make informed strategic decisions based on different data streams to improve consumer retention and lifetime value
- Develop a monthly plan for optimizing retention and driving revenue in close collaboration with the e-com & retail team
- Plan, organize, and implement the brand's CRM and loyalty campaigns
- Establish clear KPIs and parameters for each activation, and track, monitor, and optimize them
- Ensure that monthly reports reflect campaign performance against our KPIs and that the next steps and learnings are clearly laid out

**Qualifications**
- Bachelor’s degree in Business, Management, or Public Relations
- 5+ years of CRM experience with any of the leading CDP/CRM systems at an administrative level, preferably in retail/e-commerce
- Outstanding knowledge of Data, CRM, and loyalty program
- Exceptional ability to conceptualize and execute projects
- Background in omnichannel, retail, or multi-brand retail is a plus
- Demonstrated success with cost-efficient customer acquisition and development, building customer loyalty, and increasing customer spending
- Hands on experience in planning and execution of loyalty Loyalty campaigns
- Ability to build, manage and nurture a team independently
- Excellent software and technical skills
- Excellent written and verbal communication skills

**Job Types**: Full-time, Permanent

**Experience**:

- BOTH online and offline retail: 1 year (required)

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