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SEO Expert

3 weeks ago

Dubai, United Arab Emirates Proud Panda Network Technology LLC Full time

Proud Panda Network Technology (PPNT) is a global network acceleration service provider which mainly focuses on accelerating the network in all aspects.

PPNT is composed of dedicated team members coming from different backgrounds, that uphold and aim the same vision---to return the Internet to its original intention, to create a shared high-speed and a barrier-free Internet environment, for everyone to freely connect, access and move.

**Responsibilities;**
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

**Requirements;**
- Proven SEO experience.
- At least 5 years minimum of experience.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.

**Job Types**: Full-time, Contract

Ability to commute/relocate:

- Dubai: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- SEO Expert: 5 years (required)