Affiliate & Influencer Marketing Manager

2 weeks ago

Dubai, United Arab Emirates ThinkMarkets Full time

ThinkMarkets and ThinkCapital are seeking a highly motivated and strategic Affiliate & Influencer Marketing Manager to lead and grow our global affiliate and influencer marketing programs across both brands.

Key Responsibilities:
Affiliate Program Management:

- Develop and execute a comprehensive affiliate marketing strategy for both ThinkMarkets and ThinkCapital.
- Identify, recruit, and onboard new affiliates including website owners, content creators, educators, and community leaders in the forex, trading, and fintech spaces.
- Manage day-to-day communications with affiliates, providing ongoing support, resources, and performance insights.
- Implement commission structures, incentive programs, and loyalty initiatives to maximize affiliate performance and retention.
- Monitor affiliate performance, analyze KPIs (traffic, leads, deposits, sales), and optimize campaigns based on data-driven insights.
- Onboard and Manage affiliate platform and tracking tool to ensure accurate reporting and payouts.

Influencer Marketing & Partnerships:

- Build and manage a global network of influencers across YouTube, Instagram, Twitter (X), TikTok, Telegram, Discord, and LinkedIn.
- Identify high-potential trading, investing, and personal finance influencers who align with the ThinkMarkets and ThinkCapital brands.
- Develop and negotiate influencer contracts, including customized commission structures, milestone bonuses, and brand ambassador agreements.
- Coordinate campaigns, sponsored content, live trading sessions, webinars, and brand promotions with influencers.
- Monitor and report on influencer campaign performance (reach, engagement, acquisition metrics, ROI).
- Work with influencers to co-create content that educates, entertains, and drives credibility in the trading community.

Cross-Team Collaboration:

- Work closely with the paid media, content, creative, social media teams to align affiliate/influencer efforts with broader marketing campaigns.
- Partner with compliance and legal teams to ensure all partnerships meet regulatory and brand standards.
- Coordinate with regional teams to localize influencer and affiliate strategies for priority markets (e.g., MENA and LATAM).

Reporting & Optimization:

- Analyze affiliate and influencer performance reports to identify top performers, areas of improvement, and growth opportunities.
- Provide weekly and monthly reports to senior leadership on channel health, ROI, and acquisition trends.
- Continuously test new partnership strategies, tools, and creative formats to maximize partner engagement and revenue.

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