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Marketing Coordinator
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We seek to appoint an experienced and well-qualified Marketing Coordinator to join us at Brighton College Dubai. At Brighton College Dubai it is expected that all colleagues work together in establishing Brighton College Dubai as a true leader in the Emirate of Dubai. This will be achieved through the collective efforts of an exceptional and hardworking team with the united goal of ensuring that every child reaches their potential both academically and socially, by pushing boundaries and broadening horizons.
**JOB DESCRIPTION**:
Reporting to: Head of Marketing and Communication & Head Master
**Overview**
To manage the implementation of marketing and communication strategies to achieve enrolment targets and other related KPIs. The post holder will help collate and generate news content and ensure that all marketing activity is widely and appropriately publicised across our online platforms, print and digital marketing media. Specific responsibility will be for the day-to-day management of the school’s websites, social media channels, targeted communications plan, coverage of daily school activities and the managing and reporting of leads. This is achieved through collaboration with Bloom Education Marketing support services, school in-house teams and key corporate and school stakeholders.
**Key Duties**:
- Implementing strategies for enrolment growth, in line with the school’s enrolment and communications objectives and the current needs of the market
- Leading school marketing initiatives, in close collaboration with the Admissions team to ensure excellence in service delivery to prospective families throughout their enrolment journey
- Managing external and internal marketing, communication, social media and PR efforts, including:
- Liaise with teachers and staff to identify opportunities for engaging news stories that are ‘on brand’ for promotion via our website and social media channels
- Working with admissions and education teams to conceptualize and execute in-person/virtual events, open houses, and tours to drive prospective parents to the admissions office
- Drive inquiries /event registrations via a mix of channels
- Create engaging on brand social media content that promotes school activities and events.
- Overseeing communications and materials to maintain the schools brand standards including: updated brochures and print materials; updated video and photo assets; environmental branding around the school.
- Develop and maintain website content to ensure it is always fresh, comprehensive, up-to-date and focused on evidencing our Schools narrative and Promises
- Leads on all activations and events based in Dubai, on behalf of the school
- Manage the production of the annual Review magazine by commissioning, collating, editing, and proofreading content.
- Escort photographers and videographers on school premises, when requested.
- To work with the admissions team to develop personal links with feeder schools, key employers, local estate agents, nurseries, relocation agents and developers to maximise student recruitment opportunities
- Collate updates from Heads of department for student and parent handbooks
- Overseeing processes for managing leads and enquiries and provide regular reporting
- Responsible for reporting on competitor marketing activities in Dubai
**Person Specification**
- Excellent communication skills in English - copywriting, editing and proofreading
- Strong design aesthetic
- Management of social channels such as Facebook, Instagram, Twitter, LinkedIn and YouTube - creating and curating content, social influence building
- Understanding of online marketing and measurement metrics
- Understanding of using a CMS for website management preferable
- Understanding of Hubspot and Mailchimp preferrable
- Graphic design, photo editing and retouching skills with a working knowledge of Canva, InDesign, Adobe Acrobat, Powerpoint, Adobe Photoshop preferable
- Knowledge of audio/video editing preferrable
**Qualifications**
- Bachelor’s Degree in Business, Marketing or related field of study
- A minimum five years’ experience in a results-driven sales and marketing role.
- A combined background of post-sales and sales experience is mandatory; ability to influence the team to deliver quality results and meet sales targets consistently is critical.
- Experience in simultaneously managing several projects.
- Relationship management experience - able to build and influence professional relationships with peer group as well as parental community
- Deep understanding of value drivers of a business
- Effective communicator (written and spoken)
- Interpersonal skills, able to operate in a diverse environment
**Remuneration**
We offer a competitive salary commensurate with experience and industry standard benefits package.
**Acceptance and Conditions**
Whilst every effort has been made to explain the main duties and responsibilities of the post, each individual task undertaken m
