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Assistant Marketing Manager

2 weeks ago

UAE, United Arab Emirates Al-Futtaim Full time

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

**KEY Job Purpose**:
To assist the team in producing industry best practice events execution. The type of events include but are not limited to; retailer launches and events, key mall campaign events, partner events, CSR & government, special launches and special projects. The person will fully support the event manager in leading the events strategy and partnerships for the centre whilst also being responsible for the operational logistics for each event. The event executive will also be involved with the overarching marketing plan, working with the full DFC marketing team to deliver a successful program for DFC.

**KEY ACCOUNTABILITIES**:
**BRAND**

**Website Content**
- Assist Digital Manager with collecting and updating retailer content for all digital platforms.

Festival Rewards
- Drive comms and activations related to Festival Rewards

**COMMUNICATIONS**

Retailers
- Lead marketing relationship with all tenants.
- Conduct annual events with tenants and manage regular communications via newsletters and surveys.

Campaigns/Promotions
- Project management of campaigns assigned from concept to execution.
- Support Events Manager for on ground activities during all annual campaigns.

Campaign evaluation and reporting on a timely basis.

**PR**
- Manage retailer related announcements and messages with PR agency.

**Social Media**
- Managing content for digital platforms provided by tenants together with Digital Manager.

**FINANCE**

**Invoicing**
- Ensuring all projects completed are billed accurately and on time to be processed by Marketing Administrator.

**Budgets**
- Managing campaign budgets and identifying savings where applicable.

**Policies & Procedures**

Assist in preparing of specialty leasing forms where related to marketing events.

**RESEARCH**
- Conduct monthly competitor reviews on campaigns, services and global best practices.

**JOB CONTEXT**:

- Maintaining Relationship: 3rd Parties/Suppliers/Government Entities
- Handle event enquiries and ensure BTL/ATL exposure is provided by team
- Application of government permits
- Preparation and ownership of event reports and administrative tasks are in compliance with audit

**QUALIFICATIONS, EXPERIENCE, & SKILLS**:
**Minimum Qualifications and Knowledge**:

- Diploma in Marketing or/ Events with 3-4 years in a well-established events management company, Mall or retailer in Europe or UAE
- Retailer or Mall experience (preferred)
- Good knowledge of local marketing in terms of events/festivals/ded/dtcm/suppliers/agencies and companies engaged in events management

**Behavioural Competencies**:

- Team Player ‘Work as one team’
- Takes ownership, shows initiative
- Task orientated, process driven
- Strong communicator

**About Al-Futtaim Malls**
Al-Futtaim Malls provides development and asset management expertise, specializing in building retail-led super regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls delivers exceptional experiences and exciting shopping environments for customers.

Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more than 30 years of experience and a deep understanding and knowledge of the retail sector, both from a shopper’s point of view but as curators of space or landlords to other brands. The company has a directly managed portfolio including over 9 million sqft of retail space across four malls in the MENA region and two under development. Malls under the Al-Futtaim Malls portfolio include Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall, Morocco.

Leveraging on the expertise of its parent company, Al-Futtaim Malls established PLEX Management Services offering a full array of services including asset management and development, leasing, and brand experience expertise to shopping mall landlords and retail organizations globally. Implementing global best practice and deploying Al-Futtaim Mall’s