CRM Manager

4 days ago

Abu Dhabi, United Arab Emirates Anghami Full time

**About Anghami**:

- Based in Abu Dhabi with offices in UAE, Lebanon, Egypt and Saudi, We're a homemade startup with international swagger and over 120 million registered users.
- We're the first Arab tech company to be listed on New York NASDAQ stock exchange.
- We're the largest music and audio streaming platform in MENA.
- We pride ourselves with our Users and our Product.
- We work hard every day to understand the needs and aspiration of our users.
- We believe that music is ambivalent: It is as social as it is personal.
- And so we aim at providing users with all the tools and features that grant them the full freedom to explore, share and connect through music.

**Location: Abu Dhabi, Dubai**

**About the Role**:
**What you'll be doing**:

- Lead and own all stages of CRM projects from ideation to execution, including planning, briefing, coordination with stakeholders, setup, and performance tracking.
- Monitor and analyze campaign performance using a variety of tools (e.g., Looker, Amplitude, Spreadsheets) to derive actionable insights.
- Regularly conduct A/B tests and other experiments to optimize key metrics such as open rates, CTR, and conversion rates, ensuring alignment with company growth objectives.
- Present data-driven recommendations to management, focusing on enhancing user retention, revenue and preventing churn.
- Work closely with Brand, Editorial, Creative & Product teams to optimize user onboarding experiences and improve the conversion rate of free users to premium subscribers.
- Collaborate with the Analytics teams to define and refine audience segmentation for targeted campaigns, ensuring the right message reaches the right user at the right time.
- Manage the CRM marketing calendar, planning proactively for upcoming campaigns and ensuring alignment with broader marketing strategies.
- Oversee and continuously optimize ongoing marketing campaigns to find the optimal cadence across various channels and audience segments.
- Stay ahead of industry trends and suggest enhancements to current CRM strategies based on market insights and performance analysis.
- Continuously assess, evaluate, and troubleshoot marketing data, tools, and processes to support the development of scalable and personalized lifecycle programs.

**Required Skills and Qualifications**:

- Proven track record of leading successful marketing projects with an impact on profitability.
- Hands-on experience in developing and executing data-driven marketing campaigns.
- Proficiency in CRM tools and platforms (Experience with Braze is a significant advantage).
- Strong analytical skills with experience using tools such as Adobe Analytics (Omniture), Amplitude, SQL etc.
- Experience in Subscription Businesses, OTTs, Streaming Platforms is a plus.
- Excellent project management skills with the ability to handle multiple projects simultaneously and deliver results in a fast-paced environment.
- Fluency in English and Arabic is mandatory.

**About You**
- You are passionate about music and you deeply understand the digital music landscape
- You are a proactive thinker who anticipates challenges and develops preventive measures.
- Working with Data is your bread and butter, and you continuously seek to improve your analytical skills.
- You are passionate about customer engagement and are eager to contribute to the growth of our user base.

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