Digital Lead Generation Manager

**Location**: Remote / UAE / Portugal/UK - Option to relocate to Dubai post Probation Period
**Company**: Kompetenza
**Department**: Marketing & Sales
**Reports To**: Sales Director

**About Kompetenza**

Kompetenza is a **Salesforce partner** specializing in **CRM solutions, FlexTeam Pods, and digital transformation services**. We help businesses scale efficiently by leveraging **cutting-edge CRM, AI-driven lead generation, and marketing automation technologies**.

**Role Overview**

We are looking for a **Manager of Lead Generation** to **build and implement a digital infrastructure for acquiring new customers** in multiple territories. This role will focus on developing a **multi-channel lead generation strategy**, utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.

**Key Responsibilities**

**1. Lead Generation Strategy & Execution**
- **Design and implement a scalable lead generation system** to acquire customers in multiple regions.
- Develop and manage **multi-channel campaigns**, leveraging **SEO, paid advertising, LinkedIn, and AI-driven prospecting**.
- Use **AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar)** to optimize prospecting and outreach.
- Oversee **Google AdWords, PPC campaigns, and targeted paid advertising** strategies.

**2. CRM & Marketing Automation Infrastructure**
- Build and maintain a **lead management system within Salesforce CRM**, ensuring data is structured for **automation and conversion tracking**.

**3. Digital Marketing & SEO Optimization**
- Develop and execute **SEO strategies** to enhance online visibility and organic lead acquisition.
- Optimize website landing pages and **content strategy** for lead conversion.
- Manage and improve **LinkedIn marketing campaigns**, including outreach and sponsored ads.
- Track **key lead generation KPIs**, ensuring performance optimization and ROI maximization.

**4. Data-Driven Optimization & Analytics**
- Implement **lead scoring and segmentation models** to identify high-converting prospects.
- Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.
- Use **AI-powered analytics and automation** to continuously optimize lead generation efforts.

**5. Collaboration & Leadership**
- Work closely with the **sales team** to align lead generation strategies with revenue goals.
- Coordinate with **content marketers and designers** to create compelling assets that drive engagement.
- Lead the implementation of **ABM (Account-Based Marketing) strategies** to target high-value clients.

**Requirements**:
**key Requirements**

**Must-Have Skills & Experience**

✔ 3**+ years of experience in lead generation, digital marketing, or demand generation.**
✔ Proven experience in the **technology industry (CRM, Salesforce, SaaS, or similar)**.
✔ Strong knowledge of **Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation**.
✔ Hands-on experience in **Google AdWords, LinkedIn advertising, and SEO optimization**.
✔ Expertise in **data-driven marketing, campaign performance tracking, and conversion optimization**.
✔ Strong understanding of **B2B sales funnels and outbound/inbound lead generation**.

**Soft Skills & Personality Traits**

✔ **Strategic thinker** with a data-driven mindset.
✔ **Proactive and hands-on** - able to build processes from scratch.
✔ **Excellent project management and execution skills**.
✔ **Strong communication and stakeholder management skills**.

**Benefits**

**Why Join Kompetenza?**

**Build a lead generation machine from the ground up** - an exciting opportunity to create a scalable system.
**Work with cutting-edge AI and automation tools** to optimize sales outreach.
**High earning potential** - competitive salary with performance-based commission.
**Remote work flexibility** with a global team.