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D2c UX Content Manager

2 weeks ago

Media City, United Arab Emirates Samsung Electronics Full time

Position Summary

Samsung MENA HQ is currently operating regional eStores for selected MENA markets. The RHQ Online team serves as the center of excellence for enhancing Samsung MENA’s leadership position in eCommerce by maximizing customer experience, brand presence and sales growth across online channels. The D2C UX Content Manager will be responsible for maintaining the eStore on-site content for all D2C stores in the MENA region as well as the ShopApp with the purpose of ensuring a premium experience for online customers as well as for driving conversion-focused marketing initiatives in collaboration with diverse internal and external teams including the regional Corporate Marketing Team, agencies, in-house designer, the local D2C teams based in each market and other partners.

Role and Responsibilities
- Planning, development and management of eStore on-site content as well as ShopApp in alignment with promotional activities, seasonal events and local market requirements
- Develop content strategy aligned with short-term and long-term marketing initiatives to ensure that we have strong and consistent digital content for our products
- Manage on-site content and implementation of an optimal customer journey on eStore including planning, development and overseeing implementation of landing pages in multiple languages across MENA markets
- Process design and optimization to increase operations efficiencies with local markets and creative agency
- Coordinate translations, design, localization and overall content production from agencies as well as in-house production for publishing
- Support in developing eStore UX/ UI enhancements along with key stakeholders from different regions
- Lead regional offices to improve campaigns activation and customer journey/ UX/ UI
- Ability to prepare clear KPI reports and present insights of media and eCommerce activities to key stakeholders
- Collaborate with Samsung global Headquarters to align global content with local operations
- Manage asset creation with creative agency and in-house designer for relevant touchpoints (website, ShopApp, personalisation tools, etc.) within deadlines
- Collaborate with HQ and regional markets on product launches, key campaigns, and communication strategies
- Collaborate closely with Sales, Marketing and Platform teams to optimize the customer journey and conversion rates and ensure brand guidelines and standards are met
- Manage agency counterparts’ deliveries and keep project implementation on schedule and within scope
- Drive actionable consumer insights (through web analytics and competitive landscape benchmarking) to develop enhancements that improve user experience and platform capabilities
- Support Head of CX with development of new functionalities increasing conversion rates and improvements of customer journey

Skills and Qualifications
- At least 5-7 years of relevant work experience within a fast growing eCommerce environment working in a content and/ or UX/ UI position
- The role requires a proven experience in eCommerce CMS, UI/UX design, project management
- Knowledge of project management/ ticketing systems such as JIRA and associated tools
- Conceptual and strategic, but also must embrace being an owner; getting involved in the details of the business and making things happen
- Comfortable in a collaborative environment; flexible and open to ideas from all areas and levels of the organization, but also confident and decisive
- Ability to handle multiple demands efficiently, while being extremely organized and maintaining high attention to detail
- Experience designing and developing digital communications including, but not limited to, banners, websites, landing pages, newsletters, social media, and other marketing collaterals
- Strong understanding of user experience and responsive design
- Knowledge of e-commerce trends, competitive landscape and digital customer experience
- Outstanding relationship builder - able to communicate effectively with people of all levels and job functions
- Strong analytical skills to be able to track and generate data based insights and build recommendations
- Possess an innovative and solutions-oriented mindset
- Demonstrated ability to learn quickly, and manage change effectively while being comfortable working in a fast-paced, deadline-driven environment
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Bachelor/Master degree in Marketing, Graphic Design or relevant field with 5-7 years of experience in eCommerce
- Demonstrated written and communication skills, exemplary grammar and spelling
- Experience with content management systems as well as A/B testing and personalization tools (experience with ticketing systems such as JIRA a plus)
- Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe)
- Excellent communication skills and the ability to clearly articulate marketing objectives and initiatives
- Fluent in Engli