Marketing Manager
2 weeks ago
**About the job Marketing Manager**:
**Responsibilities**:
- Develop marketing concepts, objectives, and methodology to promote existing and upcoming programs.
- Design and develop innovative marketing strategies and improve existing strategies.
- Identify new target markets for current and upcoming programs.
- Determine and closely analyze competitor data.
- Plan, prepare, and review the marketing annual plan and budget.
- Prepare overall marketing presentations, reports, and reviews for board members.
- Attend outdoor meetings, press conferences, exhibitions, open days, and other events, even beyond regular working hours.
- Determine and establish marketing campaigns from concept to completion.
- Prepare and supervise marketing materials, press releases, and advertisements.
- Work closely with the graphic design and video editing team to ensure all marketing collateral is in place.
- Strategize print promotional campaigns and provide accurate inputs for them.
- Ensure effective creation and distribution of promotional materials like brochures, posters, pamphlets, etc.
- Plan and create original content, including writing newsletters, press release articles, social media platforms, and the College website.
- Identify existing markets and develop new and effective content to address gaps.
- Coordinate with media partners, business development agencies, and advertising agencies for implementing marketing activities.
- Ensure all outdoor marketing (billboards, hoardings, flags, etc.) are updated and in good condition.
- Plan and implement digital media campaigns, analyze results, and prepare reports.
- Manage and enhance the College's brand equity across all social media channels, and assess new channels for implementation.
- Organize and coordinate with academic departments for events, competitions, and outdoor visits.
- Ensure the University website is updated, fast, and effective.
- Ensure onsite and offsite SEO for the website is in place.
- Ensure gift items in the marketing store are in stock and in good condition, keeping track of quantities of each item.
- Interact with higher authorities within and outside the company to obtain necessary approvals, permissions, etc.
- Inculcate team spirit for the success of marketing projects and activities.
- Ensure that all marketing and other activities comply with University regulations.
- Maintain up-to-date records and attend meetings as required.
- Perform other related duties as needed.
**Qualifications**:
- Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
- Proven experience in marketing roles, preferably in the education sector.
- Strong analytical skills with the ability to interpret data and trends.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
- Ability to manage multiple projects and meet deadlines.
- Creative thinking and problem-solving abilities.
- Familiarity with SEO best practices and website management.
- Strong leadership and team management skills.
- Bilingual(Fluent in English and Arabic)
**About City University Ajman**:
- City University Ajman is a prestigious institution dedicated to academic excellence, research innovation, and community engagement. We offer a diverse range of programs and opportunities for students to excel in their chosen fields. Join us in shaping the future of education and research._
**Why should you join City University Ajman??**
Step into a rewarding career at City University Ajman, an Equal Opportunity Employer dedicated to fostering _an environment where you can excel professionally while maintaining a healthy work-life balance. Experience an amalgamation of positive workplace culture, medical support, dietary guidance, and health check-up campaigns. Enjoy generous annual leave for rejuvenation and quality time with loved ones, all within a collaborative and inclusive team. Engage in continuous learning through our training and development programs, and celebrate achievements at various employee events. As a token of gratitude, we offer an annual airfare allowance and a robust rewards and recognition program for your dedication. Join us at City University Ajman, where your career is not just a job but a fulfilling journey in a supportive and enriching work environment that promotes equal opportunities for all._
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