Luxury Brand Manager in Perfume Industries

**Key Responsibilities**:
**Brand Strategy Development & Execution**:

- Develop and implement strong brand strategies that enhance brand awareness, market positioning, and market share in the luxury fragrance industry.
- Collaborate with key stakeholders to ensure brand alignment and consistency across all marketing channels, including digital, print, social media, and product packaging.
- Analyse market trends, consumer insights, and competitor activities to develop actionable strategies that ensure the brand remains a leader in the market.

**Perfume Distribution Network Management**:

- Expand and manage the perfume distribution network to ensure our luxury perfumes are available in high-end retail outlets, including department stores, specialty stores, and premium e-commerce platforms.
- Work closely with distributors, retailers, and agents to ensure the brand is represented in the most exclusive and prestigious locations.
- Collaborate with the sales team to implement an effective distribution strategy that ensures products are placed in the right locations according to brand standards and market demand.

**Product Placement & Market Positioning**:

- Ensure that products are strategically placed to maintain the brand's luxury image and exclusivity.
- Position products in high-end stores and premium locations, ensuring visibility and appeal to the target customers.
- Develop pricing strategies that align with the luxury market, balancing exclusivity with competitiveness to maximize profitability and desirability.

**Marketing Campaigns & Promotions**:

- Lead the creation and execution of marketing campaigns that highlight the brand’s luxury image and craftsmanship, emphasizing the unique qualities of the perfumes.
- Oversee product launches and promotional activities, ensuring a consistent brand message across all channels.
- Develop and execute promotional strategies to boost brand awareness and drive sales while maintaining the luxury positioning.

**Sales Support & Performance Monitoring**:

- Work closely with sales teams to provide strategic insights and support to optimize sales performance.
- Track and analyse brand performance, including sales growth, distribution effectiveness, and promotional success.
- Provide detailed reports to senior management, offering recommendations for improvement and new opportunities in market positioning.

**Stakeholder Relationship Management**:

- Build and maintain strong relationships with key stakeholders, including retailers, distributors, influencers, and media partners.
- Collaborate with key industry influencers and media outlets to promote the brand and its luxury offerings.

**Product Innovation & Market Adaptation**:

- Work with the product development team to ensure new fragrance offerings align with consumer preferences and market trends.
- Monitor competitor activities and adapt strategies to maintain a competitive edge in the luxury perfume market.

**Skills and Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
- A minimum of 5 years of experience in brand management, with a strong background in luxury goods, specifically in the perfume industry.
- Proven experience in managing the distribution network and securing prime placement for luxury brands.
- Exceptional communication and interpersonal skills, with the ability to influence key stakeholders and partners.
- Strong analytical and strategic thinking skills, with a deep understanding of consumer behaviour and the luxury market.
- Excellent project management skills, with the ability to execute complex initiatives across multiple markets.

**Desired Attributes**:

- Deep understanding of the luxury perfume market, including distribution channels, pricing strategies, and consumer trends.
- Strong relationship-building skills and the ability to manage a diverse range of stakeholders, from retailers to influencers.
- Creative and innovative mindset, with the ability to think outside the box while maintaining brand integrity.
- Proven track record of managing brands in competitive markets, focusing on growth, exclusivity, and product placement.

**Experience**:

- luxury brand manager in perfume industries: 3 years (required)