CRM Executive

6 days ago

Dubai, United Arab Emirates DFreight Full time

DFreight, a new age logistics and supply chain company, is looking for a CRM Executive to join their dynamic team. As a CRM Executive, you will be responsible for designing and implementing CRM strategies that enhance the customer experience and build long-term relationships with clients. You will also play a critical role in providing superior customer service through efficient complaint resolution and effective communication.

If you're looking for a challenging role in a fast-paced environment, this could be the perfect opportunity to grow your career

**Responsibilities**:

- Work closely with the Head of Marketing in designing and implementing CRM strategies and initiatives that boost customer engagement and retention rates.
- Identifying and exploring new business opportunities through lead generation.
- Create and manage pipelines for different sources of lead capturing and carry out activities to optimise these leads.
- Segment and manage customer data for regions and set up appropriate funnels and campaigns within CRM software that deliver results for the business.
- Set up and manage automation for channels, notifications, tasks etc and establish workflows for data capture, always ensuring data integrity.
- Delivery of all CRM activities for the business to meet agreed KPIs - including direct mail, SMS marketing, mobile messaging etc in line with marketing calendars for the platform.
- Build a multi-dimensional segmentation framework over our leads and customers to establish recency, frequency, value of each segment and insight from those segments which feeds your activity and that of the wider business.
- Work closely with Marketing and Sales teams to agree call to action / tactics and plan to optimize retention activity.
- Design and implement best strategy to effectively communicate and collaborate across internal and external stakeholders.
- Leverage campaign results to run the planning and testing process to continuously drive increased customer interest, conversion, sales and profitability across segments and channels.
- Have a keen eye for detail to be able to identify issues and to deliver solutions for any CRM issues that arise.
- Conduct A/B testing for optimizing campaigns.
- Sync different data sources into the CRM with the help of automation tools.
- Customize and pull marketing reports from CRM system on a weekly basis with analysis of trends, successes and patterns.
- Drive continuous improvement of all aspects the CRM system.

**Requirements**:

- Bachelor’s degree in marketing, Information Technology, Business Administration or related field.
- 3+ years of experience in CRM management within the logistics and supply chain industry.
- Experience developing and executing successful CRM campaigns and programs.
- Hands-on experience of working with CRM software platforms - Salesforce, Hubspot, Zoho etc
- Excellent analytical skills and attention to detail.
- Strong communication and interpersonal skills.
- Demonstrated ability to work collaboratively in a team environment.
- Knowledge of customer satisfaction measurement metrics.
- Proficient in using CRM software and Microsoft Office tools.
- Technical expertise with CRM and analytical systems

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