Social Media Manager

**Organisation Profile**

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions.

**The Mission & Objectives of the Role**

We are seeking a creative, strategic, and dynamic Social Media Manager to join team. In this role, you will be responsible for developing and implementing social media strategies for our diverse portfolio of clients. You will enhance their online presence, engage with their target audiences, and drive brand awareness and customer engagement. You will collaborate closely with our creative, content, and account management teams to create and curate compelling content.

**Reporting to**:
Social Media Manager

**3 best things about the job**:
1. Great exposure to the media and advertising industry and working with a team that is constantly striving for innovation and achieving creative excellence.

2. You’ll work alongside talent from across GroupM's reputable agencies, like Mindshare, Wavemaker, and EssenceMediacom. This is a chance to merge a diverse set of ideas and practices into compelling content, offering a rich tapestry of perspectives, and learning opportunities.

3. This role puts you at the creative core of GroupM, a major player in the media industry. You’ll be a part of a team that drives brand consistency and responds to social trends with innovative designs. This means your creative vision will directly influence campaigns and projects that have a broad regional reach.

**Key responsibilities of the role**:

- Develop, implement and manage social media strategies and campaigns across various platforms including but not limited to Facebook, Twitter, Instagram, TikTok and YouTube.
- Create and publish compelling and engaging content that drives traffic, increases brand awareness and engagement for our clients.
- Stay up to date with the latest social media trends, changes, and best practices.
- Regularly initiating new highly strategic, innovative & creative campaign ideas for clients.
- Track and analyze social media metrics and use data-driven insights to optimize social media strategy and campaigns.
- Work closely with the content team & Director of Social to align social media strategy and ensure flawless implementation.
- Collaborate with cross-functional teams, including design, media, and performance to ensure consistent messaging across all touchpoints.
- ** Experience Required**:

- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- 5+ years of experience in social media management.
- Extensive experience in GCC, managing and developing global accounts, and leading teams across diverse markets..
- Demonstrated experience managing social media campaigns across various platforms.
- Strong knowledge of social media platforms, best practices, and trends.
- Excellent written and verbal communication skills.
- Ability to multitask and manage multiple projects simultaneously.
- Creative and strategic thinker.
- Experience with social media analytics and reporting.
- Strong attention to detail and accuracy.
- Ability to work independently and in a team environment.

Proficient in social media management tools such as Emplifi, Sprout & TalkWalker