Social Media Manager/marketing Strategist
2 weeks ago
We are seeking a creative, data-driven **Social Media Manager / Marketing Strategist** to lead our brand’s online presence, drive digital engagement, and develop innovative marketing strategies that align with our business goals. This hybrid role requires both strategic thinking and hands-on execution across social media platforms, digital campaigns, and content marketing.
**Key Responsibilities for Social Media Management**
- Develop, implement, and manage our social media strategy across platforms (Instagram, LinkedIn, TikTok, X/Twitter, Facebook, etc.)
- Create and curate engaging, high-quality content (text, image, video) aligned with brand voice and campaign goals
- Monitor, analyze, and report on performance metrics and KPIs (reach, engagement, conversions)
- Engage with followers, respond to comments/messages, and foster community growth
- Collaborate with influencers and brand partners for co-marketing campaigns
**Marketing Strategy**
- Create and execute comprehensive digital marketing plans to support product launches, promotions, and brand awareness initiatives
- Conduct market research, audience analysis, and competitor benchmarking
- Optimize campaigns through A/B testing, data analysis, and performance insights
- Collaborate cross-functionally with design, sales, and product teams
**Requirements**:
- Proven work experience as a Social Media Manager, Digital Marketer, or Marketing Strategist
- Strong understanding of current digital marketing concepts, strategy, and best practices
- Proficiency in social media platforms, tools (Hootsuite, Buffer, Later), and analytics (Google Analytics, Meta Business Suite, etc.)
- Excellent written and verbal communication skills
- Experience with graphic design tools (Canva, Adobe Suite) is a plus
**Preferred Qualifications**
- Bachelor’s degree in Marketing, Communications, or related field
- 2+ years of experience in a digital marketing or social media role
- Experience in Marketing/Social Media Content Creator
- Strong portfolio or examples of successful past campaigns
**Job Types**: Full-time, Permanent
Pay: From AED3,000.00 per month
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