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Manager, E-store Commercial
3 weeks ago
Position Summary
Key Objectives:
The eStore Commercial Manager is responsible for overlooking the Commercial Strategy, Product Planning, Product Marketing, and day-to-day Business Management of the eStore channel across MENA region to increase conversion rates and grow the revenue of Samsung MX Products (Smartphones, Tablets, Wearables, and Accessories).
This includes defining line-up strategy, product lifecycle management, promotion and value proposition planning, gathering and prioritizing product and customer VOC and requirements, developing winning sales strategies, and working closely with MENA markets, online, marketing and sales teams to deliver company vision and ensuring revenue and customer satisfaction and loyalty goals are met.
Moreover, this role will be responsible for maintaining up-to-date eStore business, operations, and performance dashboards to provide in-depth visibility and understanding of the eStore channel’s current and future needs and translate them into sales opportunities.
Role and Responsibilities
- Position Responsibilities:
- Define product line-up strategy, roadmap and manage the product lifecycle
- Develop strategy for new products launch/introduction and set allocation
- Ensure that all products are priced competitively and define pricing strategy
- Promotion planning supported by offers and marketing activities
- Develop/expand value propositions, and sales enabler programs
- Establish winning sales strategies, integrations, partnerships, and collaborations
- Overlook and flag day-to-day sales/price gaps, issues, and SCM operations
- Closely monitor eStore traffic and sales performance to identify potential issues and propose solutions and website improvements to increase sales
- Oversee and support different teams and markets for timely execution. Closely collaborate across the online teams and the local markets teams
- Maintain business, operations, insights, trends, and performance dashboards and reports for the eStore channel
- Continuous monitoring and improvement of any business, process, and operational inefficiencies
- Ownership of eStore sales targets, KPIs, out-of-stock, aging inventory, provide necessary analysis and drive markets with action plans to achieve targets
- Align channel approach with company and division short-term and long-term strategies and vision
Work with HQ to design a 5-year plan for the eStore
Skills and Qualifications
- Essential skills and Qualifications (Experience, Education, Licensure & language skills):
- 5+ years’ experience in a similar role (eStore/Commercial)
- Background in Consumer Electronics/Telecom is an advantage
- Track record in designing and launching online sales propositions and programs
- Self-starter, analytical, and strategic thinker with strong commercial and technical skills
- Superb communication skills, both written and verbal with the ability to present complex analytics to an executive audience
- Excellent time management with the ability to work on tight deadlines and handle the pressure of last-minute requests
- Ability to operate comfortably and optimally in a fast-paced and highly dynamic environment
- Strong basic productivity tools user is a must (Excel, PowerPoint etc.).
