Trade Marketing Specialist

Adhesive Technologies Marketing United Arab Emirates, Dubai Full Time Regular
- Develop and execute trade marketing plans by channel and market, aligned with brand and category priorities.
- Build and implement modern trade plans covering planograms, category management, in-store visibility, promotions, and key-account activations.
- Translate brand strategies into effective channel-specific POS materials, merchandising standards, assortment, pricing, and promotional activities.
- Define shopper profiles by channel and category and use insights to improve assortment, messaging, pack formats, price points, and in-store triggers.
- Establish and manage field data collection covering distribution, shelf visibility, pricing, promotions, out-of-stocks, competitor activity, and share of shelf.
- Analyze sell-in, sell-out, stock, and field data to identify performance gaps and develop clear action plans with Sales and distributors.
- Lead trade execution of new product launches, ensuring strong listings, distribution, visibility, and sales-force enablement across channels.
- Manage trade marketing budgets and track key channel KPIs, including distribution, sell-out growth, stock cover, promotional effectiveness, and ROI. What makes you a good fit
- Bachelor's degree in Marketing, Business, or related field; MBA an advantage.
- 4-7 years in trade/channel marketing, ideally in FMCG
- Proven experience in the GCC/MENA region; KSA market exposure a strong plus.
- Solid grounding in distributor management, shopper marketing, and category management.
- Demonstrated use of field data and shopper insight to drive channel decisions from data collection through analysis to action.
- Strong analytical skills, comfortable with sell-in/sell out data, market/panel data, and building the commercial case.
- Budget and project management discipline; able to run multiple channel initiatives at once.
- Excellent cross-functional collaboration and negotiation skills.
- English essential; Arabic is a plus
- Direct modern trade / key-account experience, with a track record of retailer joint business planning. At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets. JOB ID:26100486 Job Locations:United Arab Emirates, Dubai Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application How is work at Henkel About Henkel Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings. The job offer is written in English – should I write my application in English as well? Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad. Do I get feedback during the application process about the state of my application? Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process. Can employees move between business areas and/or to a different country? Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level. Our "Triple Two" philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company. Here you will get further information on our training programs. Whom do I contact if I have questions concerning my application? Our recruiting team will help you with all requests regarding your application. Contact the team here . Egypt, Cairo, Global Business Solutions+, Marketing KAZ, Almaty, Consumer Brands, Strategy / Business Development, Marketing Business Development Manager KAZ, Almaty, Consumer Brands, Strategy / Business Development, Marketing Find us on Social Media Get