Executive - Content & Marketing

The Content & Marketing Executive ( Arabic ) will support the development and execution of customer-facing communications for the Shukran loyalty program across CRM, digital, social, in-store, and partnership touchpoints. The role combines strong copywriting and content skills with hands-on marketing execution, helping translate campaign objectives into clear, engaging, and on-brand communications that connect with customers and support business objectives. The ideal candidate is a strong writer with a good understanding of digital marketing, an eye for detail, and the ability to manage multiple content deliverables in a fast-paced environment. The role will work closely with the Senior Manager, Marketing, Content & Creative Manager, Loyalty Strategy & Growth team, Digital Marketing, Partnerships, and wider marketing teams across the business.

KEY RESPONSIBILITIES
Copywriting, Content & Optimization
- Write clear, engaging, and customer-focused copy across CRM, email, push notifications, SMS, app, social media, digital, in-store, and partnership communications, including headlines, CTAs, captions, scripts, and promotional messaging.
- Translate campaign briefs and messaging frameworks into channel-ready content, adapting tone, messaging, and content for different audiences, customer segments, lifecycle stages, and markets.
- Develop and adapt content in English and Arabic, ensuring linguistic accuracy, cultural relevance, and consistency with Shukran's tone of voice and brand guidelines.
- Proofread and quality-check all communications before publishing, ensuring accuracy, clarity, consistency, and attention to detail across customer touchpoints.
- Support A/B testing of messaging, headlines, CTAs, and content variations, using campaign performance and customer engagement insights to refine copy and improve communication effectiveness.
- Apply learnings from campaign performance, testing, and stakeholder feedback to continuously improve future content. Marketing Campaign Execution
- Support the day-to-day execution of Shukran marketing campaigns across CRM, digital, social, in-store, and other customer touchpoints.
- Support the development and maintenance of content calendars, campaign trackers, and communication plans.
- Coordinate with relevant stakeholders to ensure content requirements, approvals, and assets are delivered on time.
- Support campaign launches by coordinating copy, creative assets, links, offers, and other required inputs.
- Assist with scheduling and publishing content across relevant marketing channels.
- Maintain campaign trackers and follow up on outstanding deliverables, approvals, and dependencies.
- Proactively flag content, timing, or execution issues to the relevant team members. CRM & Customer Journey Content
- Support the development of relevant and engaging communications across the customer lifecycle and CRM journey.
- Write and adapt CRM communications based on customer segments, behaviours, offers, and campaign objectives.
- Contribute to content planning for key customer journeys, including welcome, engagement, tier, benefits, promotional, retention, and reactivation communications.
- Ensure consistency of messaging across connected CRM and digital touchpoints.
- Work with the Loyalty Strategy & Growth and CRM teams to translate customer and campaign requirements into effective communications. Collaboration & Stakeholder Management
- Work closely with the Content & Creative team to ensure copy and creative are aligned.
- Collaborate with Loyalty Strategy & Growth, Digital Marketing, Partnerships, Business Operations, and other stakeholders to understand campaign objectives and customer needs.
- Support coordination with external agencies, freelancers, and vendors where required.
- Manage multiple briefs and deadlines while maintaining quality and attention to detail.
- Be flexible and responsive to changing campaign priorities in a fast-paced marketing environment. QUALIFICATIONS & EDUCATION
- Bachelor's degree in Marketing, Communications, Journalism, English, Media, or a related field.
- Strong portfolio of written work across multiple formats and channels is preferred.
- Professional fluency in English and Arabic.
- Strong interest in copywriting, content, digital marketing, and customer communications.
- Previous experience in CRM, content marketing, digital marketing, retail, e-commerce, loyalty, or FMCG is an advantage. EXPERIENCE
- 2–4 years of experience in copywriting, content creation, digital marketing, CRM, or marketing execution.
- Experience writing for multiple channels, including social media, email/CRM, digital, and print/in-store.
- Experience working within a marketing or creative team in a fast-paced environment.
- Experience in retail, e-commerce, loyalty, FMCG, or consumer brands is a plus.
- Agency experience or experience working with creative agencies is an advantage. TECHNICAL & FUNCTIONAL SKILLS
- Exc