Content Writer – English

Job Title: Content Writer
- English & ArabicContract5 months with possible extensionSalaryAED 15,000 per monthLanguageEnglish and Arabic FluencyJob purposeThe Content Writer creates, rewrites, localizes and optimizes bilingual website and editorial content for the clients' new digital platform. Working to the approved content strategy, tone of voice and SEO briefs, the role produces English master content and contextually adapted Arabic content that is accurate, accessible, search-friendly and ready for CMS implementation. AI tools may be used to speed up drafting and checks, but accountability for accuracy stays with the writer.

Key responsibilities
Content audit and planningSupport the content audit with rewrite vs net-new assessments of existing content. Rewrite and optimize existing content in line with the approved content decision matrix. Consolidate content and remove duplication. Website and UX copywritingWrite copy for approximately 50 priority pages plus microcopy, per the approved content inventory, to the UI-aligned content blueprints and each template's content capacity. Write UX copy, microcopy, navigation and label copy, and calls to action. Write FAQs and supporting content. Bilingual content (English & Arabic)Develop English master content. Adapt English content contextually into Arabic (not direct translation), ensuring RTL readiness and parity in meaning, tone and usability. Draft English and Arabic content in Google Docs for Client review and comment. Adapt approved video scripts, voiceover copy, captions and on-screen copy into Arabic where required (scripts are led by the Script Writer).
Review, standardize and prepare bilingual versions of clients downloadable assets, where confirmed in scope. SEO, accessibility and standardsApply SEO briefs from the first draft: keyword focus, search intent, heading structure and internal linking. Write page titles, meta descriptions and other structured CMS fields in line with SEO & AI Content Specialist recommendations. Apply the approved tone of voice, terminology and editorial standards, using stakeholder input captured through the AI-enabled collaboration tool. Write in plain, accessible language to support WCAG 2.1 AA, including descriptive link text and image alt text. Editorial contentWrite articles, blogs and guides as scheduled in the 12-month rolling editorial calendar. Produce supporting editorial content. CMS preparation, review and QAFormat content and prepare CMS-ready content packages mapped to the approved templates and components. Revise content based on consolidated stakeholder feedback received through the Project Manager. Make final refinements after client's Legal / Compliance review, and run English-Arabic parity and consistency checks. Carry out final editorial proofreading and quality assurance. Fix content defects raised during QA, UAT and the warranty period, and make minor updates during maintenance. Key deliverables and role boundariesThe role is measured on delivering these, approved in writing by the client: Website page content for priority pages, per the approved content inventoryEnglish master content and Arabic adapted content, with full parityUX copy and microcopyFAQs, articles, guides and other editorial contentCMS-ready content packages with metadata and SEO fieldsRevised content following stakeholder review, with written approvalArabic versions of approved scripts, captions and on-screen copy, where requiredOut of scope for this roleChanging UI/UX components, templates or layouts. Where approved content exceeds a template's capacity, the writer raises it with the Content Strategy Lead, who submits a formal request to the Client Digital Experience & Innovation team. Video production, voiceover recording and graphic design. Qualifications and experienceThe SOW does not set qualifications; these are suggested to match the scope and should be confirmed by HR.
Bachelor's degree in English, Arabic, Journalism, Communications, Translation or a related field.4+ years writing web, UX and editorial content, ideally for government, education or public-sector clients in the UAE or GCC.
Native-level fluency in Arabic and English, with a portfolio of bilingual work showing adaptation rather than literal translation. Proven experience writing to SEO briefs and preparing content for a CMS.
Experience on large website redesign or migration projects, including content audits, QA and UAT.
Familiarity with WCAG 2.1 AA accessible writing practices. Skills and competenciesClear, plain-language writing in both English and Arabic, adaptable to tone-of-voice guidelines. Cultural and contextual judgement when localising content for Arabic audiences, including RTL considerations. Working knowledge of on-page SEO: keywords, search intent, headings, internal links and metadata. UX writing: microcopy, navigation labels, CTAs and error or help text. Strong proofreading and attention to detail, including bilingual parity c