Head of Growth

Job Description Company: Elchai Group Product: Nodalum, multi model AI SaaS platform with subscriptions and a credit system Go to market: B2B and B2C, direct purchase via checkout, subscription Seniority: 5 to 10+ years Reporting to: Business Management (strategic alignment) with daily interface with the CTO and IT Technical Manager Team: strong technical environment (Technical AI, IT Technical Manager, CTO) and 2 Sales Developers Who we are and what you will be leading Nodalum is a multi model chat platform that unifies access to multiple AI providers in a single interface, with intelligent routing, user memory, projects, voice, web search, image generation and document analysis. Freemium model with subscription plans and metered credit usage. Stack: Next.js, MongoDB, Supabase Auth, Stripe Billing, deployed on Vercel. Role mission Build and scale the full Growth system end to end to maximize the probability of sustainable growth: acquisition, activation, revenue, retention, referral. You must be hands on when needed and able to lead internal or external specialists with a method, clear KPIs, and continuous experimentation. Key responsibilities - Define and lead the full funnel model: Acquisition Activation Revenue Retention Referral - Set funnel math, baselines, and targets per step (conversions, CAC, payback, LTV:CAC where applicable) - Build the Growth Operating System: weekly growth meeting, experimentation backlog, ICE or RICE prioritization, decision log - Manage paid acquisition and controlled scaling (creative, audiences, landing alignment, pragmatic attribution) - Lead CRO on landing pages, checkout, pricing and packaging, and onboarding with measurable tests - Build lifecycle: onboarding, activation nudges, winback, churn prevention, referral loops - Set tracking and analytics end to end with the technical team: event taxonomy, dashboards, data quality - Align B2B motion with Sales Developers: MQL and SQL definitions, SLA, routing, pipeline dashboard (if B2B led motion) - Supervise external specialists and vendors (paid, design, copy, SEO) with clear standards and KPIs MUST HAVE requirements with verifiable evidence 1) Full funnel and unit economics Evidence required: - Real cases with numbers: conversion increases, CAC reduction, payback improvement, retention improvement - Examples of KPI trees and forecasts based on funnel math 2) Paid acquisition with budget accountability Evidence required: - Budget managed and duration (example: X USD per month for Y months) - Reports or screenshots with CPA, CAC, payback and lead or user quality (activation rate or SQL rate) 3) CRO and structured experimentation Evidence required: - At least 5 experiments documented with hypothesis, primary metric, result, and decision - Examples of checkout optimization, trial to paid, or signup to paid 4) Lifecycle and retention Evidence required: - Real flows: onboarding, winback, churn prevention - Metrics: churn, D7 and D30 retention or NRR, measured uplift 5) Analytics and tracking Evidence required: - Event taxonomy or tracking plan built by you - Dashboards with funnel, cohorts, and core metrics 6) Effective work with a technical team Evidence required: - PRDs or user stories written well, ticketing, definition of done, tracking QA - Examples of collaboration with a CTO or engineering on experiment delivery NICE TO HAVE requirements - PLG experience and advanced product analytics - Pricing and packaging, annual plans, trials, freemium conversion - Referral and affiliate programs - SEO or programmatic content - Experience in GCC and European markets, multi language go to market - Knowledge of credit token metering systems or usage based billing What you will do in the first 30 60 90 days First 30 days - Full funnel audit and baseline - Tracking plan and executive dashboard with core metrics - Experiment backlog ready with at least 20 prioritized items - Governance setup: weekly growth meeting, decision log, experiment templates - B2B led variant: MQL and SQL definitions and SLA with Sales Developers First 60 days - 6 to 10 experiments completed across paid, landing, onboarding, lifecycle - 1 to 2 acquisition channels stabilized with CPA and quality under control - First lifecycle bundle live: onboarding plus winback plus churn prevention First 90 days - Stable and repeatable experimentation system - Measurable uplift on 2 to 3 core metrics (activation, conversion, churn, or CAC) - Channel playbook and scaling and kill rules - Next quarter plan based on data and funnel math Accountability KPIs - Net New MRR and total MRR - Free to Paid or Trial to Paid conversion - Activation rate on product milestone - Checkout conversion rate - CAC or blended CPA with clear definition - Payback period - Monthly churn and NRR where applicable - ARPA ARPU - D7 D30 retention for B2C led motion - SQL rate, opportunities created, and pipeline influenced for B2B led motion Tool stack you must actually know how to use - Ads: Google Ads, Meta, LinkedIn for B2B, TikTok for B2C - Analytics: GA4, GTM, product analytics (Mixpanel or Amplitude) - CRO: A B testing tools (VWO or similar) and session replay heatmaps (Hotjar or similar) - CRM and lifecycle: HubSpot or equivalent, marketing automation (Customer.io, Braze, Klaviyo depending on the motion) - Reporting: Looker Studio or Metabase - Ops: Jira or Linear, Notion or Confluence How you will work with the team (clear boundaries) - Business Management approves budget and strategic priorities - The CTO approves technical decisions and security - The IT Technical Manager implements, you define requirements and validate results - Technical AI supports personalization, routing, and use cases - Sales Developers follow SLA and playbooks for B2B motion What we offer - Role with real ownership and direct access to a senior technical team - Product already structured as SaaS subscription with modern architecture and defined monetization - Competitive compensation package based on seniority and results - Location: Dubai How to apply Apply directly on LinkedIn with your CV. Along with your CV, you must include the following: - A portfolio with at least two verifiable, numerical growth cases covering funnel metrics, budgets managed, and measurable results - One example of a KPI tree or executive dashboard you built and used for decision making - One example of an experiment backlog using ICE or RICE prioritization - Your availability and compensation expectations Applications without concrete numbers and evidence will not be considered.