SEO / SEM Senior Specialist (Remote)

منذ يوم

Sharjah city, Sharjah, الإمارات العربية المتحدة Semicolon Group دوام كامل
We are looking for an SEO/SEMexpert to manage all pay-per-click (PPC) marketing activities and search engine optimization. The SEO / SEM Specialist will manage all paid search campaigns on Google, as well as other search and display marketing engines, in addition, to manage the SEO works onsite and offsite. A successful SEO / SEM Specialist will effectively manage the paid search budget and work with the Marketing team in order to maximize ROI, drive traffic, and customers organically and paid. The SEO / SEM Specialist usually covers a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy. Plan, develop and implement our SEO strategyWork towards organic search optimization and ROI maximizationRegularly perform thorough keywords researchIdentify key SEO KPIsMonitor redirects, click rate, bounce rate, and other KPIsPrepare and present reports regularlyIdentify our buyer persona to better target identified audiencesIdentify problems and deficiencies and implement solutions in a timely mannerSuggest improvements for process and productivity optimizationWork with web developers and marketing teams to properly implement SEO best practicesStay up to date with the latest SEO and digital marketing latest trends and best practicesExecuting tests, collecting and analyzing data, and identifying trends, and insights in order to achieve maximum ROI in paid search campaigns. Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives, and campaigns. Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. Optimize copy and landing pages for paid search engine marketing campaigns. Perform ongoing paid keyword discovery, expansion, and optimization. Research and analyze competitor advertising links.