Marketing Manager
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Job Description
About Us
Prima Luxury Real Estate is a leading brokerage firm in Dubai, specializing in high-end properties and delivering exceptional client experiences. We are seeking a creative and detail-oriented Content Creator to join our dynamic marketing team and elevate our brand presence across digital platforms.
Key Responsibilities
Property & Listing Marketing
- Oversee marketing for property listings, developments, and portfolios
- Direct creation of listing materials including brochures, floor plans, signage, presentations, and sales collateral
- Ensure consistent branding across all property touchpoints
- Support leasing and sales teams with tailored marketing assets Digital & Lead Generation
- Drive lead generation through digital channels (property websites, portals, SEO/SEM, paid media, social platforms)
- Oversee CRM, lead tracking, and marketing automation systems
- Optimize conversion funnels from inquiry to site visit to close
- Analyze campaign performance and adjust strategies to maximize ROI Brand & Communications
- Strengthen brand awareness and reputation in local and regional markets
- Oversee content strategy including property descriptions, email campaigns, social media, and PR
- Manage media relations, events, open houses, and property launches Market Research & Insights
- Monitor real estate market trends, buyer/renter behavior, and competitor activity
- Conduct pricing and positioning research to support sales strategies
- Use insights to refine messaging and targeting Qualifications & Experience
- 2+ years of marketing experience, with significant experience in real estate, property, luxury, hospitality, FnB or related industries
- Proven success in real estate lead generation and property marketing
- Strong understanding of residential and/or commercial real estate markets
- Experience managing multi-property or multi-market portfolios Skills & Competencies Technical & Industry Skills
- Real estate marketing strategy and execution
- Property listing platforms and MLS familiarity
- Digital advertising (Google, Meta, property portals)
- CRM and lead management systems
- Budget management and ROI tracking Leadership & Soft Skills
- Strong leadership and team development abilities
- Excellent communication and negotiation skills
- Data-driven, results-oriented mindset
- Ability to work cross-functionally with sales, leasing, and development teams
- Creative problem-solving and adaptability
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