Head of Marketing

Job Description
About SYSCORT Syscort is a global consulting and technology services firm based in the UAE, delivering business transformation solutions across MENA, APAC, UK, US, and Europe. We specialize in Treasury & Risk Consulting, Financial Transformation, Data & Analytics, AI & Automation, and Technology Consulting, helping organizations optimize operations, unlock insights, and build future-ready enterprises. Role Overview Syscort is looking for a Head of Marketing to build and lead the company's marketing function across the UAE, GCC, India and international markets. The role will be responsible for developing Syscort's Go-to-Market (GTM) strategy, OEM/technology partner marketing, demand generation, campaigns, events, content, digital marketing and sales enablement. This is a highly execution-oriented leadership role. The individual will work closely with the CEO, Sales, Business Development, Solutions/Pre-Sales and technology partners to translate Syscort's capabilities into market opportunities and qualified sales pipeline.

Key Responsibilities
- Marketing & GTM Strategy
- Develop and execute Syscort's annual marketing and GTM strategy.
- Define target industries, personas, accounts and priority markets.
- Build GTM plans around key offerings such as Data & Analytics, Finance Transformation, Digital Transformation, AI, IT Consulting, Managed Services and Staff Augmentation.
- Develop market positioning, messaging and value propositions for Syscort's services and solutions.
- Align marketing priorities closely with sales pipeline and revenue objectives.
- OEM & Technology Partner Marketing
- Own marketing relationships and GTM initiatives with Syscort's OEM/technology partners.
- Build joint GTM plans, campaigns, webinars, workshops and events with partners.
- Coordinate MDF/co-marketing budgets and ensure effective utilization.
- Develop partner-specific messaging, solution campaigns and collateral.
- Identify opportunities to leverage partner ecosystems for lead generation and market access.
- Coordinate partner participation in industry events and Syscort-led initiatives.
- Demand Generation & Campaigns
- Plan and execute integrated B2B demand-generation campaigns across email, LinkedIn, digital, events and account-based marketing.
- Build campaigns around specific industries, business problems, technologies and solutions.
- Develop ABM programs targeting strategic enterprise accounts.
- Manage lead-generation activities and ensure leads are properly handed over to Sales.
- Track campaign performance, MQLs, SQLs, opportunities and pipeline contribution.
- Continuously optimize campaigns based on ROI and conversion performance.
- Events & Field Marketing
- Own Syscort's participation in industry conferences, technology events and partner events.
- Plan Syscort-hosted roundtables, executive sessions, webinars and workshops.
- Coordinate event strategy, sponsorships, branding, speakers, content, invitations and follow-up.
- Work with Sales to convert events into meaningful meetings and opportunities.
- Build an annual events calendar aligned with target markets and industries.
- Content & Thought Leadership
- Develop Syscort's content strategy and thought-leadership agenda.
- Drive creation of case studies, solution briefs, whitepapers, blogs, presentations, newsletters and customer success stories.
- Work with internal SMEs and partners to convert technical expertise into commercially compelling content.
- Support CEO and leadership positioning through LinkedIn and industry thought leadership.
- Build sector-specific content for industries such as Banking & Financial Services, Insurance, Manufacturing, Retail and other enterprise segments.
- Digital & Brand
- Own Syscort's website, LinkedIn presence and other relevant digital channels.
- Improve website messaging, service positioning, SEO and conversion journeys.
- Establish consistent Syscort brand guidelines across proposals, presentations, campaigns and events.
- Manage digital advertising and performance marketing where appropriate.
- Track website traffic, engagement, campaign attribution and inbound leads.
- Sales Enablement
- Work closely with Sales and Pre-Sales to create:
- Pitch decks
- Industry presentations
- Solution brochures
- Case studies
- Battlecards
- Account-specific marketing material
- Proposal/RFP collateral
- Campaign assets
- Create campaigns that directly support active sales priorities and strategic accounts.
- Maintain a centralized library of marketing and sales collateral.
- Marketing Operations & CRM
- Establish marketing processes, calendars, campaign workflows and reporting.
- Work with CRM/marketing automation platforms such as HubSpot to manage campaigns, leads and attribution.
- Build dashboards covering marketing activity, lead generation, conversion and pipeline contribution.
- Establish lead qualification, nurturing and handoff processes with Sales.
- Maintain clean marketing databases and