Senior Broadcast

Function: Product Marketing / Enterprise Solutions Job Purpose The Senior Broadcast & Media Solutions Product Manager will lead the strategy, development, commercialisation, and end-to-end lifecycle management of enterprise broadcast, IPTV, video, content, and managed media solutions for large private-sector and government customers in the UAE. The role is responsible for identifying market opportunities, developing commercially viable solutions, launching new services, and driving portfolio performance against revenue, adoption, profitability, and customer-satisfaction targets. The successful candidate must combine strong commercial product-management capabilities with deep knowledge of broadcast and media-distribution technologies, including IP-based broadcasting, live-event streaming, cloud media delivery, managed video distribution, cloud playout, content partnerships, and media security.

Key Responsibilities
Product Strategy and Portfolio Management
- Develop and execute the product strategy and roadmap for B2B broadcast, IPTV, video, content, and managed media solutions.
- Take end-to-end ownership of the product lifecycle, from market research and concept development through launch, growth, enhancement, and retirement.
- Design broadcast and media solutions for large enterprises, government entities, media organisations, and other strategic business segments.
- Identify new growth opportunities based on market developments, emerging technologies, customer needs, and competitor activity.
- Develop new services in areas such as IP-based broadcasting, cloud media delivery, live-event streaming, managed video distribution, cloud playout, and secure content delivery.
- Manage existing products, enhancements, services, and solutions to maintain their competitiveness and commercial relevance.
- Define and maintain product policies, procedures, business rules, service guidelines, and governance requirements. Product Development and Innovation
- Translate customer and market requirements into clear product concepts, specifications, business requirements, and service propositions.
- Coordinate with product development, technology, engineering, operations, and vendor teams to ensure the successful design and deployment of broadcast solutions.
- Lead product-development activities with OEMs, media technology providers, content partners, carriers, and managed-service providers.
- Evaluate emerging broadcast and media-distribution technologies and determine their commercial relevance to the UAE enterprise market.
- Drive innovation across the broadcast and media solutions portfolio while ensuring technical feasibility and commercial viability.
- Maintain up-to-date knowledge of the evolution of broadcast, video, content-delivery, and media-security technologies. Commercial and Financial Management
- Prepare business cases, pricing models, revenue models, commercial propositions, and investment recommendations for new and existing services.
- Lead annual budget planning, forecasting, revenue target setting, and performance monitoring for the broadcast portfolio.
- Analyse revenue, profitability, adoption, usage, customer activity, and other business KPIs.
- Take corrective action when product performance falls below agreed commercial or operational targets.
Monitor customer churn and develop proactive retention, upselling, and portfolio-growth initiatives.
- Ensure that products deliver targeted revenue, volume, profitability, and customer-value objectives. Customer and Market Management
- Maintain a customer-focused approach throughout product design, development, launch, and enhancement.
- Work closely with enterprise customers to understand their broadcast, content, video-distribution, and managed media requirements.
- Analyse the customer base, define microsegments, and create targeted propositions for specific industries and customer groups.
- Gather timely customer feedback and translate it into product enhancements and service improvements.
- Conduct market intelligence, competitor analysis, pricing assessment, and technology benchmarking.
- Ensure that the portfolio maintains a strong competitive position within the UAE enterprise market. Go-to-Market and Sales Enablement
- Develop go-to-market strategies, value propositions, product positioning, launch plans, and sales-enablement materials.
- Support Solution Architects and sales teams in developing customer-specific broadcast and media solutions.
- Participate in strategic customer engagements, solution workshops, presentations, and commercial discussions.
- Train sales, presales, operations, and customer-facing teams on newly launched products and enhancements.
- Clearly communicate product capabilities, commercial value, competitive advantages, and target customer segments.
- Support cross-functional teams in achieving revenue, sales, adoption, and customer-satisfaction KPIs. Performance and Stakeholder Management