Senior Media Manager

Job Description BUSINESS INTRODUCTION Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 43,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. We believe in making Great Moments for Everyone, Every day. JOB TITLE Senior Media Manager | MAF Future Solutions | Customer Solutions UAE ROLE SUMMARY As Senior Media Manager at SHARE, the role involves strategy, execution, and optimization of all paid and owned media campaigns across the UAE, Egypt, and GCC markets. It covers the full customer funnelfrom brand awareness and acquisition to retentionworking closely with internal teams, creative agencies, and external partners. The goal is to drive measurable growth in SHARE's user base and wallet share while strengthening its position as the Ultimate Shopping Companion in the region. ROLE PROFILE - Own and evolve SHARE's cross-channel paid media strategy for each market, aligned to business and marketing KPIs (acquisition, engagement, reactivation, app installs, SHAREPay usage, credit card applications, etc.). - Design media plans to support always-on performance marketing, product launches (e.g., SHARE Credit Card, SHARE App, SHAREPay), and seasonal campaigns (e.g., Ramadan, back-to-school, sales periods). - Lead the strategy, governance, and performance optimization of SHARE's owned media ecosystem; including website, in-mall digital screens, in-store POS, CRM channels, and social assets managed across SHARE and its partner brands (Shopping Malls). - Collaborate with BU marketing teams (e.g., Malls, Carrefour, Majid Al Futtaim Entertainment and Fashion) to design and schedule cross-promotional content that drives app downloads, engagement, and SHAREPay or Credit Card adoption. - Continuously identify new opportunities to leverage partner-owned assets (e.g., Carrefour cashiers, VOX pre-show screens, mall digital assets) as part of the full-funnel media mix. - Own campaign briefing, execution oversight, and performance tracking, working closely with media agencies and internal teams. - Develop a rigorous measurement framework for paid media (cost per acquisition, ROAS, customer acquisition cost, LTV impact, channel attribution, etc.). - Manage day-to-day media agency relationships to ensure strong performance and strategic alignment. REQUIREMENTS - 810 years of experience in media and performance marketing, ideally in a fast-paced, multi-market environment (e.g., retail, tech, banking, apps, FMCG, agency). - Strong knowledge of regional media landscape: UAE, Egypt, and GCC. - Deep hands-on knowledge of Meta Ads Manager, Google Ads, DV360, TikTok Ads, and Snapchat Ads. - Budget management experience with media spends across multi-million dollar portfolios - Arabic language proficiency is a plus. - Proven success managing full-funnel paid media campaigns, across acquisition and retention. WHAT WE OFFER - At Majid Al Futtaim, we're on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We're proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us - Work in a friendly environment, where everyone shares positive vibes and excited about our future. - Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.