Retail Sales

This Full time on site position offers great opportunities for career growth. About MadGood MadGood is a modern snacking and confectionery brand building differentiated, indulgent products for contemporary consumers, with a focus on innovation, taste, and modern retail and distribution. The UAE is a key market for the brand, and we are looking for a commercially driven, hands-on Retail Sales & Distribution Manager to build and scale the business on the ground. Role Overview The Retail Sales & Distribution Manager will own the UAE retail business across distributors and retailer accounts. The role combines sales, distribution, trade marketing, merchandising, account management, commercial planning, and P&L ownership. The candidate will work closely with distributors and key retail partners to build joint business plans, drive sell-in and sell-out, improve distribution and visibility, and ensure strong execution across stores and channels.

Key Responsibilities
- Retail Sales & Key Account Management
- Own sales and business development across assigned UAE retail accounts, including modern trade, supermarkets, hypermarkets, convenience, specialty retail and other relevant channels.
- Build and maintain strong commercial relationships with retailer buying, category, trade marketing and merchandising teams.
- Lead commercial negotiations covering listings, pricing, promotions, visibility, trade terms, displays, launches and annual business plans.
- Develop account-level sales plans and deliver monthly, quarterly and annual revenue targets.
- Track sell-in, sell-out, stock levels, distribution, rate of sale and promotional performance by account.
- Distributor Management & Distribution
- Manage MadGood's UAE distributor relationships and act as the primary commercial interface between the company, distributor and retail accounts.
- Set distributor targets, channel plans, assortment priorities, inventory norms and execution KPIs.
- Build Joint Business Plans (JBPs) with distributors covering revenue, distribution, new listings, promotions, inventory, working capital and marketing investments.
- Review distributor performance regularly and drive corrective actions where required.
- Ensure effective order planning, stock availability, replenishment and distribution across priority retail outlets.
- Monitor distributor inventory, ageing, returns, expiries and receivables to protect business economics.
- P&L & Commercial Ownership
- Own and manage account/channel-level commercial P&Ls and understand revenue, gross margin, trade spends, discounts, promotional investments and contribution economics.
- Track actuals versus budget and identify opportunities to improve revenue quality and profitability.
- Evaluate promotional ROI, retailer investments, listing fees, visibility spends and distributor margins.
- Work with finance and management on forecasts, budgets, sales plans and commercial decisions.
- Trade Marketing & Joint Business Planning
- Develop retailer-specific and distributor-specific annual and quarterly Joint Business Plans.
- Plan and execute trade marketing calendars across promotions, launches, sampling, activations, displays and in-store visibility.
- Coordinate with marketing teams to translate brand campaigns into effective retail execution.
- Identify category growth opportunities and recommend relevant activations, offers and visibility initiatives.
- Measure the commercial impact of trade marketing investments and continuously improve ROI.
- Merchandising & In-store Execution
- Own in-store visibility and merchandising standards across key retail accounts.
- Ensure correct shelf placement, planogram compliance, secondary displays, POSM deployment, pricing visibility and promotional execution.
- Conduct regular market/store visits and identify gaps in availability, visibility, pricing and execution.
- Work with distributors and merchandising teams to close execution gaps quickly.
- Build a strong understanding of the UAE retail landscape, including store formats, shopper behaviour and category dynamics.
- New Business Development
- Identify and open new retail, convenience, specialty and institutional opportunities relevant to MadGood.
- Develop retailer pitches, commercial proposals and launch plans for new accounts.
- Build a pipeline of prospective retail partners and manage the full process from prospecting to listing and execution.
- Support expansion into new channels and emirates as the business scales.
- Reporting & Business Reviews
- Prepare weekly and monthly sales and distribution reports covering revenue, sell-out, inventory, distribution, promotions and key account performance.
- Lead periodic business reviews with distributors and retailer partners.
- Provide management with clear market intelligence, competitor activity, pricing observations and account-level opportunities.
- Use data to identify gaps and convert insights into specific comme