E-Commerce Marketing Executive

Job Description JOB PURPOSE The E-Commerce Marketing Executive Fashion supports the digital growth of AKI Fashion brands across owned e-commerce platforms and key fashion/lifestyle marketplaces (e.g., Namshi, Mumzworld, Noon, Amazon, etc.). The role is responsible for creative content, multimedia production, digital merchandising, marketplace execution, and bilingual customer/community management, ensuring strong brand visibility, engaging storytelling, and optimized performance that drives online revenue. KEY ACCOUNTABILITIES 1. Creative Writing & Content Creation - Develop high-quality creative writing and brand-aligned content for product pages, campaigns, CRM, and social media. - Write and adapt product descriptions, fashion stories, category copy, gifting narratives, and seasonal messaging across brands. - Ensure content tone matches each brand identity (e.g., kidswear, lifestyle, premium, casual). 2. Video & Audio Production - Create and edit short-form and long-form fashion content for e-commerce and social channels. - Produce product videos, styling reels, try-on edits, store/event recap videos, and promotional assets. - Required tools: Final Cut Pro, Adobe Premiere, iMovie. 3. Digital Media & Social Media - Create social-first e-commerce content that drives traffic, engagement, and conversions. - Support audience engagement, community growth, and trend-based content execution. - Monitor social/digital analytics and optimize content based on performance (reach, CTR, engagement, conversions). - Coordinate with influencers and brand teams to align commerce launches and campaigns. 4. E-Commerce Operations & Merchandising (Fashion) - Support daily e-commerce merchandising: new arrivals, seasonal edits, collections, categories, and bundles. - Execute online promotions and campaign placements (hero banners, landing pages, wireframes). - Ensure product listings are accurate, clean, priced, and visually aligned with brand standards. - Monitor stock visibility, pricing consistency, and category health. 5. Marketplaces Management - Manage brand presence and content across Namshi, Mumzworld, Noon, Amazon and other approved fashion marketplaces. - Coordinate assortment uploads, content optimization, pricing, promotions, and visibility placements per marketplace. - Track marketplace performance and implement corrective actions to improve sales and ranking. - Support onboarding of new brands/collections into marketplaces. 6. Customer Service & Community Management (English & Arabic) - Handle online customer inquiries, comments, and feedback across e-commerce, marketplaces, and social platforms. - Provide bilingual support in English and Arabic (written and spoken). - Ensure timely resolution of customer issues while protecting brand tone and customer experience. - Escalate CX issues with operations/logistics and follow through to closure. 7. Reporting & Analytics - Track daily/weekly performance for e-commerce and marketplaces (traffic, conversion, ATV/UPT, sell-through, ROAS). - Monitor campaign ROI and content effectiveness. - Prepare weekly and monthly reports with insights and recommendations. QUALIFICATIONS - Bachelor's degree in marketing, Fashion Merchandising, Communication, Media, or a related field - Customer service and community management in both English and Arabic (written & spoken) SKILLS, KNOWLEDGE & ABILITIES Technical / Functional - Fashion e-commerce merchandising & product listing - Strong creative writing and fashion storytelling abilities - Proficiency in video editing & multimedia production (Final Cut Pro, Adobe Premiere, iMovie) - Social media content creation, audience engagement, and analytics monitoring - Marketplace operations experience (Namshi, Mumzworld, Noon, Amazon) is a plus - Customer service and Community Management in English and Arabic - Prior experience in fashion retail / fashion brands is a strong advantage Behavioral - High attention to detail and brand consistency - Strong communication and coordination skills - Customer-centric and solution-oriented - Able to work fast in seasonal fashion calendars WORKING ENVIRONMENT & COMMUNICATION - Office-based with regular coordination across Fashion brand teams, creative agencies, marketplace partners, and operations.