Trade Marketing Specialist
منذ 17 ساعات
Sharjah city, Sharjah, الإمارات العربية المتحدة
AMICO Group
دوام كامل
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Position Overview We are seeking a creative, commercially minded Trade Marketing Specialist to translate brand strategy into effective channel execution for our color contact lens portfolio. You will design and implement in-store and trade marketing programs that drive sell-through across optical retailers, beauty specialty stores, and pharmacies. The ideal candidate brings fashion and beauty trade marketing expertise, a strong eye for visual merchandising, and the analytical skills to maximize return on investment across retail channels and point-of-sale (POS) touchpoints.
Key Responsibilities
Trade strategy & execution: Develop channel-specific trade marketing plans and promotional calendars, including launch support for new color lens collections. POS & merchandising: Develop impactful in-store displays, tester units, countertop merchandising, and branded collateral tailored to optical and beauty retail environments. Commercial collaboration: Partner with internal sales teams and retail partners to align promotional activities and support with account objectives. Performance & budget management: Monitor promotional ROI, display compliance across retail doors, and sell-out performance; manage trade marketing budgets and optimize tactics accordingly. Requirements & Qualifications
Education:
Bachelor s degree in Marketing, Business Administration, or a related field.
Experience:
2 4 years in trade, shopper, or commercial marketing, preferably in beauty, cosmetics, fashion, or eyewear/optical. Retail & channel knowledge: Strong understanding of B2B2C distribution, shopper behavior, retail channel dynamics, and visual merchandising standards. Analysis & project management: Demonstrated ability to manage timelines, measure promotional outcomes, and control commercial budgets. Creative execution: Ability to brief marketing teams effectively and ensure visual materials reflect brand guidelines and beauty aesthetics. Collaboration: Excellent cross-functional communication with sales, brand marketing, retail partners, and external vendors. Category familiarity: Knowledge of optical retail dynamics or cosmetic counter merchandising. Mobility: Willingness to travel locally and regionally for customer visits and trade marketing support. Why Join Us At AMICO, we believe in fostering a diverse and inclusive workplace. We recognize the value that different perspectives and experiences bring to our company. As part of our commitment to diversity, we encourage applications from all individuals as part of our inclusive hiring practices. This initiative is part of our broader diversity agenda aimed at creating a balanced and innovative workforce.
Key Responsibilities
Trade strategy & execution: Develop channel-specific trade marketing plans and promotional calendars, including launch support for new color lens collections. POS & merchandising: Develop impactful in-store displays, tester units, countertop merchandising, and branded collateral tailored to optical and beauty retail environments. Commercial collaboration: Partner with internal sales teams and retail partners to align promotional activities and support with account objectives. Performance & budget management: Monitor promotional ROI, display compliance across retail doors, and sell-out performance; manage trade marketing budgets and optimize tactics accordingly. Requirements & Qualifications
Education:
Bachelor s degree in Marketing, Business Administration, or a related field.
Experience:
2 4 years in trade, shopper, or commercial marketing, preferably in beauty, cosmetics, fashion, or eyewear/optical. Retail & channel knowledge: Strong understanding of B2B2C distribution, shopper behavior, retail channel dynamics, and visual merchandising standards. Analysis & project management: Demonstrated ability to manage timelines, measure promotional outcomes, and control commercial budgets. Creative execution: Ability to brief marketing teams effectively and ensure visual materials reflect brand guidelines and beauty aesthetics. Collaboration: Excellent cross-functional communication with sales, brand marketing, retail partners, and external vendors. Category familiarity: Knowledge of optical retail dynamics or cosmetic counter merchandising. Mobility: Willingness to travel locally and regionally for customer visits and trade marketing support. Why Join Us At AMICO, we believe in fostering a diverse and inclusive workplace. We recognize the value that different perspectives and experiences bring to our company. As part of our commitment to diversity, we encourage applications from all individuals as part of our inclusive hiring practices. This initiative is part of our broader diversity agenda aimed at creating a balanced and innovative workforce.