Content Creator

5 days ago

Dubai, Dubai, United Arab Emirates Gulf Marketing Group (GMG Group) Full time
Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

What you'll be doing:

We are looking for a creative and dynamic Content Creator to join our marketing team. This role is responsible for developing compelling content across various platforms to enhance brand awareness, drive engagement, and support marketing campaigns. The ideal candidate will have a strong storytelling ability, a deep understanding of digital trends, and a passion for creating high-quality, audience-centric content that aligns with our brand voice.

Core Responsibility:

1. Ability to create engaging and visually appealing content tailored to various digital media (primarily social).
2. Strong storytelling and copywriting skills to communicate brand messages effectively.
3. Adaptability to industry trends, ensuring content remains relevant and impactful.
4. Proficiency in content planning and calendar management to ensure consistent and timely support.
5. Collaboration with internal teams (design, strategy, marketing and media teams) to align content with broader marketing goals.
6. Strong project management skills to handle multiple content initiatives simultaneously.

Technical Competencies:

1. Content Development: Ability to conceptualize and produce high-quality content (text, image, video, and graphics).
2. Social Media Management: Understanding of platform-specific content requirements (Instagram, TikTok, LinkedIn, YouTube, etc.).
3. Copywriting & Storytelling: Ability to craft compelling narratives and engaging captions.
4. Graphic & Video Editing: Proficiency in tools like Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) or Canva.
5. Project & Time Management: Ability to meet deadlines and manage multiple projects efficiently.

What we need:

1. Minimum 2 years of experience in content creation, social media marketing, or digital media.
2. Experience in brand storytelling and campaign execution is a plus.
3. Exposure to working in a fast-paced marketing or agency environment is preferred.
4. At least 2 years of experience in a similar senior role, managing teams or projects.

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