Marketing Specialist

منذ 2 أيام

Dubai, Dubai Emirate, الإمارات العربية المتحدة Rio Travels LLC دوام كامل ‏180,000 € - ‏300,000 € عقد
Plan build and optimize Google Ads campaigns Search Performance Max Display YouTube for travel products Manage Meta Ads Facebook Instagram lead gen retargeting conversion and engagement campaigns Generate qualified leads for UAE visas flight tickets holiday packages hotel bookings airport transfers and group family travel including the Philippine and other expat markets Track the full journey from ad inquiry qualified lead booking revenue working closely with the sales team on lead quality Set up and manage GA4 Google Tag Manager Meta Pixel Conversions API and offline conversion imports Run continuous A B testing on creatives copy and audiences to improve CTR CPL and lead quality Conduct keyword audience and competitor research monitor market and advertising trends Prepare weekly monthly performance reports CPL CPA ROAS conversion rate revenue generated
- 2–5+ years of hands‑on Google Ads & Meta Ads experience, ideally in travel, tourism, visas, hospitality, or another lead‑gen industry.
- Strong knowledge of GA4, Google Tag Manager, conversion tracking, and remarketing.
- Proven ability to manage budgets and optimize campaigns independently for ROI/ROAS.
- Data-driven mindset — comfortable analyzing lead quality, not just campaign clicks.
- Google Ads and/or Meta Blueprint certification is a plus.
- Experience with WhatsApp lead generation and CRM/lead-management tools is a plus.
- Basic understanding of SEO is a plus.
- Arabic and English communication skills are an advantage. What We're Looking For Someone who can take ownership of our lead-generation strategy and show measurable results — qualified leads, bookings, and revenue — not just someone who boosts posts.