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Manager - Content
2 weeks ago
Join to apply for the Manager - Content role at Publicis Groupe Middle East in Dubai, United Arab Emirates. Company Description The women and men working at Publicis are more ready to face the future than at any other creative company. Since our birth in 1926, we have always been the leaders of change. We have always managed to anticipate the developments and inflection points of our industry – successfully investing in digital in its early stages, for example. Transformation means keeping pace with the huge changes taking place in the economy, in technology and in society at large. In an age of convergence and empowerment, we aim to attract people who can help our clients reinvent themselves and guide them through their transformation. That’s the challenge: help our clients transform their business. It demands colorful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption. Overview - Accountable to deliver on the marketing strategy that has been put in place through creative & innovative implementation. - Oversee the delivery and the activation of all marketing campaigns across all set channels. - Manage the operations of the core pillars of the marketing stream which include Creative & Social. - Work closely with the Business Director and the rest of the streams (Data Science, CRM, Experience Design & Media) to support the content for all communications. - Research, coordinate, edit and integrate work from writers and designers to produce layouts that meet established branding and style guidelines from existing campaigns. Sources, selects and creates targeted content. Responsibilities - Overall, the Social Media Manager acts as a creative gatekeeper on all the brand's social platforms. - Oversee the brand being communicated accurately through social content. - Have a viewpoint on media omnichannel management along with a media team driving a 360 experience (digital, offline, on the ground). - Manage budgets and dynamically shift for best business outcomes. - Manage a complex launch strategy across markets, target groups, and campaign objectives (awareness, consideration, conversion, retention). - Lead the creative stream and content operations. - Manage seasonal campaigns aligned with the overall brand narrative/storytelling. - Optimize brand & performance marketing creative based on learnings and performance. - Conduct market analysis to identify challenges and opportunities for growth. - Manage the integrated creative team and work as a hybrid creative manager who can: research, brainstorm, ideate on concepts with creatives; monitor copywriting for brand tone; provide visual cues; manage project and traffic to ensure timelines. - Work closely with the social executive on publishing & community management to ensure delivery of creative/content aligns with consumer sentiment. - Supervise the content executive & manage conversation around content calendars, platform management, cross‑platform messaging, community management, crisis management and social listening. Qualifications - At least 5 years of experience in social media marketing, account management, or related field. - Proven experience managing social media channels on various platforms, including Twitter, Facebook, Instagram, Snapchat, and TikTok. - Experience creating engaging social media content and using social media analytics tools. - Excellent written and verbal communication skills in English and Arabic. - Experience leading and managing a team of social media account managers. Additional Information Reference: R-3627P-4115 Seniority level Not Applicable Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Industries Advertising Services Location: Dubai, United Arab Emirates #J-18808-Ljbffr
