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ELDS Communication Specialist, Gulf

7 days ago

Dubai, Dubai, United Arab Emirates ABB Schweiz AG Full time
ELDS Communication Specialist, Gulf

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

EL Middle East & ELDS MEA Communication

Your role and responsibilities

In this role, you will have the opportunity to propose and implement communication plans. Each day, you will implement assigned marketing communications activities through all available communications tools according to group guidelines, directives, and messages, within the approved budget. You will also showcase your expertise by generating leads via advertising, sponsorship, and other promotional activities, using the internet as a hub for integrated marketing communications. The work model for the role is: onsite. This role is contributing to the electrification in UAE.

You will be mainly accountable for:

1. Developing and executing the external thought leadership and social media communications strategy and messaging that elevates the position of Distribution Solutions locally and supports the local division strategy.
2. Executing local Marketing Communications strategies and action plans to support the local division growth ambitions and strategy.
3. Planning and managing the content for different stages of the buying funnel – awareness, consideration, intent to purchase.
4. Leading the local external customer communications and thought leadership editorial calendar, content, and storyline through all communication channels to establish coherent internal and external messaging and customer engagement along the buying funnel. Creation of materials can include, but are not limited to, internal articles, external customer success stories, case studies, customer presentations, scripts, podcasts, market collateral, etc.
5. Ensuring positioning and impact of the local divisions related content in local external and internal communications channels in support of the local division strategy. Following global KPIs to track and improve communications effectiveness across various trade media and channels. Maintaining effective measurement and monitoring workflow for their area of scope.
6. Developing a robust communications network, seeking to promote and gain knowledge of current practices and innovation.

Qualifications for the role

- Bachelor's degree in marketing, Advertising, PR, Communications, Journalism, or a related field
- Minimum of 8+ years' experience in communications and/or marketing positions
- Strong writing and editing skills. Experience executing lead and nurturing customer communications campaigns is a must. A writing exercise will be included as part of the recruitment process
- Highly collaborative leader who can lead in a matrixed organization. Experience managing outside vendors, excellent at building relationships.
- Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Pardot or similar
- Excellent analytical and time-management skills
- Strong project management skills with an ability to work on multiple projects concurrently.
- Experience working with B2B companies, engineering, technology, sustainability or energy

Benefits

- Retirement plan

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit to learn about the impact of our solutions across the globe. #MyABBStory

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