Enterprise Greenfield Marketing Lead

4 days ago

Dubai, Dubai, United Arab Emirates Amazon Web Services EMEA Dubai FZ Branch Full time
Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

- 5+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages.

Amazon Web Services is seeking a talented, self-directed field marketing expert to lead our Greenfield Enterprise segment marketing in MENAT. This is a unique opportunity to play a key role in an exciting, fast-growing business.

As the Greenfield Enterprise segment marketing in MENAT, you will be responsible for developing a deep understanding of the Enterprise Greenfield customer audience and their needs, developing a scalable marketing strategy to address them. This audience contains local enterprises as well as global enterprises, and encompasses both technical and business decision-makers. Your remit will include understanding our business strategy, understanding customer needs, building a targeting framework, defining the proposition, program planning, campaign/messaging development, and coordinating execution across our MENAT field marketing teams to deliver results.

Key Job Responsibilities

1. Develop and execute regional enterprise greenfield field marketing programs and activities that help to drive awareness, education, customer adoption, and pipeline acceleration.
2. Leverage global marketing resources to meet sales requirements and find ways to invent and simplify to address sales needs without large budgets.
3. Act as marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions.
4. Earn trust and maintain strong relationships with Pre-sales, Demand Generation, and Solution Architects teams to support their goals, working in conjunction with other marketing leaders and with peers, increasing engagement with marketing and driving program support.
5. Deliver clear, consistent, and frequent communication with field marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for campaigns.
6. Provide detailed campaign updates via regular and ad hoc business reviews, which highlight key metrics and KPIs reflecting performance.

About the Team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The MENAT Marketing team is a talented, experienced, and diverse team that is distributed across the regions they are covering (Middle East, North Africa, and Turkey).

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating; that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empowers us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship, and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Desired Candidate Profile

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint
- Speak, write, and read fluently in Arabic

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