CRM Executive

1 week ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Assembly Global Full time
Overview

Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We're home to more than 1,800 of the industry's top talent across 25+ offices, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing.

Learn more about Assembly here:

We're currently recruiting for a CRM Executive as part of the growth of our CRM team. This role would be based in our Cairo office and work with clients across the MENA region with a focus on the GCC.

Responsibilities

- Development, implementation and management of retention marketing strategies using CRM platforms to achieve business objectives mutually set with the clients.
- Optimize promotional campaigns and automated journeys as per the best content, targeting, and timings.
- Analyse data related to CRM campaigns and experiments, regularly report on the performance, and recommend future improvements.
- Working with content team (copywriters and designers) to develop high quality content briefs and creative assets.
- Leading experimentation culture and performing A/B testing to optimise clients' campaigns.
- Working with engineering team to implement, maintain or upgrade CRM features/requirements.
- Perform competitor analysis and stay updated on competitor campaigns – advising clients on future tactics.
- Manage and safeguard resources on clients' behalf such as platform, datasets, content with utmost trust.
- Stay compliant and updated on latest data protection regulations.

Qualifications

- 2-3 years' experience in a CRM role, with proven success in developing and implementing retention/loyalty/CRM strategies.
- Proficiency in marketing automation platforms such as Salesforce, Braze, MoEngage, CleverTap, Insider, etc.
- Strong understanding of marketing automation strategies, workflows, and best practices.
- Experience in data analysis and segmentation to drive targeted and personalized campaigns.
- Excellent communication skills to coordinate with cross-functional teams and stakeholders.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Knowledge of HTML and CSS for email template customization and landing page optimization.
- Experience with using complementary tools (loyalty, CDP, product analytics, attribution, deep linking and MMPs) such as Google Analytics, Adjust, Gameball, Mixpanel, branch, etc.
- Strong Excel and PowerPoint skills to interpret data insights and present back to the business/clients.

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