Regional Marketing Manager

About MoEngage: MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including McAfee, Flipkart, Domino's, Nestle, Deutsche Telekom, and OYO. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers. MoEngage Analytics arms marketers and product owners with insights into customer behavior. Brands can leverage MoEngage Personalize to orchestrate journeys and build 1:1 conversations across the website, mobile, email, social, and messaging channels. MoEngage Inform, the transactional messaging infrastructure, helps unify promotional and transactional communication to a single platform for better insights and lower costs. MoEngage's AI Suite helps marketers develop winning copies and creatives, optimize campaigns and channels that boost engagement, and help with faster execution. For over a decade, consumer brands in 60+ countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 15 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. MoEngage was named a Contender in The Forrester WaveTM: Real-Time Interaction Management, Q1 2024 report, and Strong Performer in The Forrester WaveTM 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

About the Role
MoEngage is looking for a Regional Marketing Manager
- Middle East, Turkey and Africa (META) who can own both sides of regional growth: building and running demand generation programs that fill the pipeline, and planning and delivering the field marketing and events that give that pipeline a human face. This is a role for someone equally comfortable building a targeted ABM campaign and running the CXO dinner that closes the loop on it. This is primarily an execution role with real room to shape strategy: you'll partner with the Regional Marketing Head based out of Bengaluru to help build the regional demand generation strategy, and you'll independently own and drive the region's events strategy end to end. You'll work closely with Sales and Customer Success across the region
- gathering field intelligence that sharpens targeting, and following up on campaign and event attendees to convert interest into pipeline. This is an individual contributor role based in Dubai. You will report to the Regional Marketing Head based out of Bengaluru, working in close partnership with regional sales leadership, and in coordination with central demand generation, content, and product marketing teams. Roles & ResponsibilitiesOwn the regional events strategy and calendar
- conceptualise, plan, and execute a mix of executive roundtables, CXO dinners and briefings, workshops, mixers, webinars, and tradeshows aligned to pipeline goalsManage MoEngage's presence at third-party conferences and tradeshows across the region, including sponsorship negotiation, logistics, and speaking opportunitiesDrive end-to-end sales integration for every event: account-targeted invitation lists, pre-event sales briefings, post-event follow-up sequences, and opportunity tagging in CRMOwn vendor and agency relationships
- venues, production companies, event management agencies
- negotiating contracts and managing the regional field marketing budget within agreed varianceRun regular planning syncs with regional sales leadership to align the calendar with sales priorities and course-correct as neededMaintain rigorous event operations: run-of-show documentation, logistics checklists, post-event retrospectives, and attribution trackingLocalize messaging, formats, and content for regional buyer culture, adapting global campaign themes to resonate across the regionDemand GenerationPartner with the Regional Marketing Head to shape the regional demand generation strategy and translate quarterly pipeline targets into a coherent mix of campaigns. Plan and execute always-on and campaign-specific demand gen motions
- ABM plays, content campaigns, thought leadership, webinars, and nurture sequences
- tailored to regional buyer behaviour. Own campaign execution end-to-end: targeting and segmentation, channel selection, creative coordination with central content and product marketing teams, launch, and optimisation. Track and report on demand gen pipeline contribution (MQLs, SQLs, opportunity conversion), and use that data to continuously sharpen targeting, messaging, and channel mix. Gather field intelligence from Sales and CS
- account signals, competitive intel, customer pain points
- and translate it into sharper campaign targeting and messaging. RequirementsBachelor's degree in Marketing, Business, Communications, or a related field; an MBA is an advantageMinimum 6 years of B2B marketing experience, with meaningful, hands‐on ti