Head of Creative Lab Jobs in Dubai, UAE | Al-Futtaim Automotive – Apply Now.

Al-Futtaim Automotive is looking for an experienced creative technology leader to head its Creative Lab in Dubai, UAE. The role will shape how digital experiences are designed, delivered, measured, and continuously improved across a diverse portfolio of automotive brands. The Head of Creative Lab will lead a multidisciplinary team covering product design, user research, creative technology, generative AI, social-first content, and creative analytics. The position will oversee digital experiences across websites, mobile applications, eCommerce platforms, vehicle configurators, customer portals, WhatsApp, social media, and employee-focused AI interfaces. This is a hands-on leadership position for a professional who can combine creativity, technology, customer experience, experimentation, and commercial performance. Lead the Creative Lab Build and lead a multidisciplinary creative technology team covering product design, research, creative technology, generative AI, social content, and creative analytics. Develop internal creative and digital capabilities across the organization. Manage relationships with creative agencies, technology partners, creators, and external specialists. Establish effective processes for delivering high-quality digital experiences across multiple automotive brands. Develop a Multi-Brand Design System Create and manage scalable design systems for multiple automotive brands and digital products. Establish reusable UI components, design tokens, and design-to-code standards. Ensure consistent yet distinctive experiences across websites and mobile applications. Support English and Arabic interfaces, including right-to-left (RTL) design requirements. Generative AI & Creative Technology Develop scalable generative AI workflows for copywriting, images, video, voice, avatars, and personalized creative assets. Introduce AI-powered production processes that improve content creation speed, efficiency, and scalability. Establish appropriate controls for human review, brand safety, intellectual property, OEM approvals, product accuracy, and data privacy. Evaluate emerging AI technologies and identify opportunities to improve creative production. Social-First Content Develop engaging content strategies for platforms such as TikTok, Instagram Reels, Snapchat, and YouTube Shorts. Use social listening, audience insights, creator partnerships, and performance data to develop relevant content. Monitor content performance and use insights to improve engagement and audience retention. Build creative approaches that reflect local and regional cultural preferences. Personalization & Digital Experiences Develop personalized customer experiences across websites, apps, WhatsApp, email, and other digital channels. Use customer segments and real-time signals to deliver relevant content and digital interfaces. Collaborate with product, marketing, data, and technology teams to improve customer journeys. Support dynamic creative optimization and personalized digital experiences. Experimentation & Performance Establish A/B and multivariate testing across digital interfaces, customer journeys, and creative content. Use behavioral analytics and testing results to improve conversion, engagement, usability, and organic performance. Measure the commercial and customer impact of creative decisions. Promote an evidence-based culture where digital ideas are tested, measured, and continuously optimized. Research & Accessibility Establish continuous customer and usability research programs. Ensure priority digital experiences meet WCAG 2.2 AA accessibility standards. Maintain strong Arabic and right-to-left design practices. Support accessible typography, interaction design, and digital experiences for diverse audiences. Required Qualifications & Experience Bachelor's or Master's degree in Human-Computer Interaction, Interaction Design, Digital Media, Creative Technology, Computer Science, or a related discipline. 12+ years of professional experience across UX/UI, product design, digital creative, or related fields. 5+ years of experience leading multidisciplinary teams. Proven experience managing a multi-brand or multi-product design system in a production environment. Experience developing and scaling generative AI content production workflows. Demonstrated ability to improve content production speed, cost efficiency, or production capacity through technology. Experience developing social-first content with measurable organic performance. Experience leading A/B or multivariate testing programs. Experience delivering personalized experiences across customer segments and digital channels. Strong understanding of interaction design, customer research, accessibility, and digital experience principles. Experience creating digital content and experiences for both English and Arabic audiences. A professional portfolio demonstrating creative decisions and measurable customer, commercial, or performance outcomes. Ex