Senior SEO Specialist

2 weeks ago

United Arab Emirates Dubai The Energy Training Centre Full time

Job Description Company Background: Join a leading training company dedicated to providing high-quality, short training programmes tailored to the needs of working professionals. Our commitment to excellence and innovation sets us apart in the industry, and we're looking for talented individuals to join our team. Work Location: Dubai Media City Interview: In-Person in Dubai Media City (Walkable Distance from Dubai Internet City Metro Station) Job Description We are seeking an experienced, analytical, and resultsdriven Senior SEO Specialist to lead our SEO strategy and elevate our digital presence. In this senior role, you will take ownership of our organic growth initiatives, guide content optimisation, and collaborate closely with crossfunctional teams to ensure our brand achieves maximum visibility across search engines. You will also play a key role in shaping our digital marketing direction, supporting social media strategy, and ensuring all online activities align with our brand and business goals. Key Responsibilities - Develop, refine, and execute advanced SEO strategies aligned with business objectives - Lead SEO planning across onpage, offpage, and technical pillars - Conduct indepth keyword research and competitor analysis to guide content and campaign decisions - Identify new SEO opportunities, trends, and growth areas - Audit and troubleshoot technical SEO issues; provide actionable recommendations - Optimise website architecture, URL structures, schema markup, and internal linking - Collaborate with developers to implement SEOfriendly enhancements - Ensure website health, crawlability, and indexation using industrystandard tools - Oversee content optimisation for landing pages, blogs, and programme pages - Provide SEO guidelines to content creators and ensure adherence to best practices - Maintain keyword mapping, content calendars, and optimisation frameworks - Track, analyse, and report SEO performance using tools such as Google Analytics, Search Console, SEMrush, and Moz - Present insights, trends, and recommendations to management - Monitor algorithm updates and adjust strategies accordingly - Support the creation and management of social media profiles and content - Ensure brand consistency across all digital channels - Engage with followers, respond to queries, and monitor online reputation - Suggest and implement new features, campaigns, and promotions to enhance brand awareness - Work closely with marketing, sales, and content teams to ensure alignment - Provide SEO training and guidance to internal stakeholders - Contribute to digital marketing initiatives beyond SEO when required Requirements - 57 years of proven experience as an SEO Specialist, Senior SEO Executive, or similar role - Strong expertise in technical SEO, onpage optimisation, and content strategy - Proficiency with SEO tools such as SEMrush, Moz, Ahrefs, Google Analytics, Search Console - Solid understanding of HTML, CSS, website structure, and CMS platforms - Experience managing and optimising social media content and engagement - Strong analytical mindset with the ability to interpret data and make strategic decisions - Excellent written and verbal communication skills - Ability to work independently, manage multiple projects, and meet deadlines - Bachelor's degree in Marketing, Digital Media, Communications, or a related field is a plus

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