Performance Marketing Lead

Remote Contract | Individual Consultants and Specialist Agencies

ABOUT THE ROLE
We are an established Dubai-based ecommerce business looking for an experienced performance marketing partner. Our operation includes multiple websites, large product catalogues, different customer groups and several markets. The successful applicant must be able to manage this complexity while maintaining clear strategy, reliable execution and strong quality control. We are open to applications from experienced individual consultants and small specialist agencies. This is a hands-on role. We are not looking for an account manager who passes the work to an inexperienced team. THE ROLE You will take responsibility for performance marketing across India and the GCC, with the UAE as the priority market. You will inherit active advertising accounts and functioning campaigns. You must be able to assess the existing setup, retain what is working and rebuild campaigns or account structures where this will improve performance. Develop a clear performance marketing strategy for each website and market. Present the strategy in plain English and explain how it supports our commercial objectives. Manage paid campaigns across all relevant platforms, including Meta, Google, YouTube, TikTok, Snapchat and LinkedIn. Recommend platforms based on commercial opportunity rather than using every channel without a clear reason. Manage campaign structures, audiences, bidding, approved budgets, product catalogues and remarketing. Manage Google Search, Shopping and Performance Max campaigns. Manage Meta prospecting, retargeting and catalogue campaigns. Plan and execute structured campaign tests. Identify wasted spend and opportunities for growth. Make routine campaign optimisations independently. Obtain approval before making changes that affect the approved budget. Provide clear requirements and performance feedback to our internal creative team. Work directly with our Ecommerce Manager. CREATIVE RESPONSIBILITY Our internal team will supply finished creative assets. You will be responsible for specifying the required formats, variations and testing requirements. TECHNICAL OWNERSHIP You will have full responsibility for the technical performance marketing setup, including: GA4 and Google Tag Manager. Meta Pixel and Meta Conversions API. Product feeds and advertising catalogues. Conversion tracking, attribution and remarketing audiences. Platform integrations and the diagnosis of tracking or feed problems. You must identify technical issues independently and coordinate their resolution. We are not looking for someone who waits for our internal team to discover problems. MEASUREMENT AND REPORTING Performance will be assessed using relevant commercial measures, including: Revenue, ROAS and MER. Customer acquisition cost and new-customer acquisition. Contribution margin and conversion rate. Qualified lead generation. You will provide a written report every week. Reports must explain: Performance against targets and the current budget position. Changes made during the week. What worked, what did not, and why. Problems, risks and tests in progress. Actions planned for the following week. Reports must provide useful analysis. Exported platform data without explanation will not be accepted. You must also discuss results, strategy and recommendations clearly during video meetings. QUALITY CONTROL Strong quality control is non-negotiable You must maintain a documented process that includes: Reviewing every campaign before publication and checking it again after it goes live. Viewing live ads as an end user in the relevant market. Checking ads across placements, devices and formats. Confirming that copy, creative, products, prices, offers and links are correct. Checking catalogue and carousel ads for blank frames, incorrect products and formatting errors. Testing landing pages, forms, promotional codes and conversion tracking. Confirming the correct audience, location, budget and schedule. Recording completed checks and escalating errors quickly. Checking only the advertising-platform dashboard is not sufficient. REQUIRED EXPERIENCE At least five years of hands-on performance marketing experience. Strong current experience with Meta Ads and Google Ads. Experience managing large product catalogues and product feeds. Experience managing more than one market or advertising account simultaneously. Strong technical knowledge of analytics, tracking and attribution. The ability to connect advertising performance to revenue and profitability. A clear approach to strategy, testing and budget allocation. Excellent spoken and written English. Strong attention to detail and a reliable quality-control process. The ability to work independently and raise problems without waiting to be asked. Experience managing performance marketing in the UAE, GCC or India is strongly preferred.

WORKING HOURS
AND SERVICE STANDARDS You must provide reliable availability from 08:3