Head of Visual Merchandising
3 days ago
We are seeking a visionary Head of Visual Merchandising to lead the transformation of our in-store experience. This role will be responsible for developing and executing innovative VM strategies, ensuring a compelling, customer-centric retail environment that enhances brand identity and drives sales.
The ideal candidate has a deep understanding of visual storytelling, consumer behavior, and retail aesthetics. They will collaborate with cross-functional teams to create high-impact displays, optimize store layouts, and lead a team of visual merchandisers.
Key Responsibilities
1. Visual Merchandising Strategy & Brand Expression
- Develop and implement a comprehensive visual merchandising strategy to enhance store appeal.
- Ensure brand consistency across all locations through structured VM guidelines and standards.
- Oversee the design and execution of seasonal window displays, in-store activations, and product layouts.
- Work closely with marketing, buying, and retail teams to align visual storytelling with brand campaigns.
- Conduct ongoing market research and trend analysis to stay ahead of industry innovations.
- Store Experience & Shopper Engagement
- Create engaging in-store experiences that attract, inspire, and retain customers.
- Optimize store layouts, fixture placements, and display arrangements for maximum impact.
- Lead the execution of product launches, promotions, and thematic displays.
- Utilize customer insights and shopper behavior data to refine visual merchandising approaches.
- Ensure all stores maintain a high standard of presentation and brand storytelling.
- Operational Execution & Collaboration
- Develop and oversee the execution of visual merchandising plans across multiple store formats.
- Partner with store managers to ensure consistent execution of VM guidelines.
- Train and mentor in-store teams on visual merchandising principles and brand guidelines.
- Monitor store performance through regular audits and customer feedback analysis.
- Lead, mentor, and develop a high-performing visual merchandising team.
- Conduct regular training sessions to enhance design, execution, and strategic planning skills.
- Establish clear KPIs and performance goals for the VM team.
- Foster a culture of creativity, collaboration, and innovation within the team.
Qualifications & Experience
- Bachelor's degree in Visual Merchandising, Retail Management, Interior Design, or a related field.
- 8+ years of experience in visual merchandising, store design, or retail brand management.
- Prior experience in a leadership role managing regional or multi-store VM teams.
- Strong expertise in retail aesthetics, spatial planning, and experiential store design.
- Creative thinker with the ability to transform spaces into immersive brand experiences.
- Strong understanding of consumer psychology and in-store behavior.
- Expertise in store layout optimization, fixture design, and display planning.
- Proven ability to manage budgets, projects, and cross-functional collaboration.
- Proficiency in design software, VM planning tools, and data-driven merchandising strategies.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Design, Marketing, and Art/Creative
Industries
Retail, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry
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